60 Day Money-Back Guarantee
At Wellnesse, we believe everything should be this good. That's why we're making it risk-free for you to try! If you're not happy with your purchase for whatever reason, just contact our customer service team within 60 days and we'll make sure you're happy.
Oral Care Approved by Top Dental Professionals
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Dr. Griffin Cole
DDS, NMD Lead Advisor
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Dr. Eric Roman
DDS
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Dr. Meghna Dassani
DMD
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Dr. Anthony Trovato
PhD, MSACN
Whitening Toothpaste
$15.00
Wellnesse Delivers Results In As Soon As 4 Weeks
Cavity Protection, Naturally
Say goodbye to fluoride and hello to hydroxyapatite—a mineral that naturally remineralizes enamel, strengthens teeth, and helps prevent cavities without disrupting your oral microbiome. Our formula also includes xylitol to reduce cavity-causing bacteria, offering a comprehensive, non-toxic defense against decay
What Experts Are Saying
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DR. MEGHAN THOMAS, DMD
"I use Wellnesse toothpaste and recommend it to my patients.
It contains hydroxyapatite, that helps support tooth enamel to keep teeth strong. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else - without all the chemicals. Why would anyone NOT switch?”
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DR. RYAN PORTER, DDS
"I highly recommend it for all my patients. It's simply much healthier and reparative.
Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."
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CHELSEA PULEO
"I love their philosophy as well as their clean ingredient list.
Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us… I love their philosophy as well as their clean ingredient list!"
Not Your Ordinary Toothpaste
Non-toxic • Fluoride-Free • Sustainably Sourced • Remineralizes Tooth Enamel • Safe for the Entire Family
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Why 1M People LOVE This Toothpaste
Whitening Toothpaste
$15.00
How We Measure Up
Compare our formulation to the competition.
| Wellnesse Toothpaste | "Natural" Toothpaste | Fluoride Toothpaste | |
|---|---|---|---|
| ✔️ Rebuilds enamel with real hydroxyapatite | ✖️ Uses synthetic nano-hydroxyapatite which isn’t natural | ✖️ Made with fluoride, which is toxic if swallowed | |
| ✔️ Fills cavities by restoring lost minerals | ✖️ Does not effectively repair cavities | ✖️ Can weaken enamel and increase risk of decay | |
| ✔️ Safe for all ages | ✖️ Contains hidden additives like glycerin | ✖️ Contains harmful ingredients like SLS, parabens & more | |
| ✔️ Third-party tested and backed by science | ✖️ Not third-party tested for safety or effectiveness | ✖️ Not safe for young children or pregnant women |
- ECEmily C.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars7 months agoBeyond compare
This toothpaste is beyond compare. Why would I want to shop for any other toothpaste? The people who created this toothpaste are miracle workers. Thank you so much.
- KRKathy R.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars1 year agoUnbelievable
I cannot below the way this toothpaste cleans coffee stains from my teeth. It is amazing.
- SRSonja R.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars1 month agoBest all natural toothpaste
I’ve tried many different all natural toothpastes and this is by far the best. The best ingredients and the best results. I have a subscription to make sure I never run out. I love Wellnesse products!
- CBChristopher B.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars1 month agoLove
Love this toothpaste!
- BDBob D.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars2 months agoPILGRIM IN THE CALIFORNIA SUN
I was using Dr Squatch “natural” fluoride-free toothpaste (with synthetic nano-hydroxyapatite) and then my dentist’s assistant recommended Cocofloss “world-renowned” toothpaste (very similar formula), which I put next in line to the Dr Squatch. Using the Dr Squatch, my teeth were still in pain a lot (admittedly less than when I was using regular Colgate, which has fluoride and no hydroxyapatite of any kind). A friend recommended Paleo Valley products to me, who in turn sent me an email once, telling me about Wellnesse toothpaste and their naturally-occurring micro-hydroxyapatite, also fluoride-free but also glycerin-free. Their claims were so bold and appeared based on solid evidence, and so I ordered the 2-pack, and started using them right away. My trip to the dentist last autumn was agonizing when they started to scrape and use the power tool to clean my teeth, as my nerve endings seemed to be exposed in many places. After using this product for about 1 to 2 months, I went back to the dentist this spring and was pleasantly surprised. Only at one point did I feel a tiny twinge of a nerve, but the rest of the time it was like my teeth had a suit of armor over them as the dental assistant did their regular scraping and power-filing while cleaning my teeth. I even have a cavity that is supposed to be filled, but I told the dentist why don’t we just wait until my next cleaning in about 6 months. 99.999% of the time I don’t even have any pain in my teeth at all, period. Are my…
