Shop Best-Selling Oral Care
Whitening System
Regular price
$81.00
Sale price
$75.00
Mineralizing Oral Care Kit
Regular price
$103.00
Sale price
$68.00
Start your whitening routine for half price — 50% off your first delivery.
$37.50 OFF your first delivery.
Then just $55.00/mo— vs. $75 retail
A daily-use system built around 10% micro hydroxyapatite — fluoride-free, made for the whole family.
Whitening Toothpaste, Hydroxyapatite Serum, and Charcoal Toothbrush Delivered at $55/mo ongoing — $20 less than retail, every month.
Easy to manage recurring delivery on your terms.
Free Charcoal Toothbrush with your first delivery.
The Whitening System pairs our professional-grade Hydroxyapatite Serum with our daily Whitening Toothpaste. The serum delivers 10% micro hydroxyapatite in two optimized particle sizes to remineralize enamel, reduce sensitivity, and restore your natural whiteness — like a fluoride varnish, without the fluoride. The toothpaste keeps your daily clean gentle and effective between serum applications.
Anyone looking to whiten and strengthen their teeth without bleaching agents or fluoride. Safe for adults and kids, and a good fit for sensitive teeth. If you're pregnant or nursing, it's a fluoride-free routine you can feel good about — check with your provider if you have specific concerns.
Clean, recognizable ingredients — nothing hiding.
Free from: fluoride, SLS, glycerin, parabens, artificial sweeteners, and dyes.
Pair with our Mint Oral Probiotics for complete oral wellness.
Made in the USA, third-party tested for safety and effectiveness, and formulated to the standards of the Non-Toxic Project. Made by a mom, for families like yours.
Third-party tested. Every batch is independently verified for purity and potency — because "clean" should be provable, not just a label.
THE SERUM
Upgrade your oral care routine with our most powerful fluoride-free formula yet.
This daily-use tooth serum features 10% micro hydroxyapatite in two optimized particle sizes to remineralize enamel, reduce sensitivity, and restore your natural whiteness — all while supporting your oral microbiome. It's like a fluoride varnish… without the fluoride.
The Toothpaste
We use a combination of powerful, all-natural ingredients to fight the overgrowth of bad bacteria that cause plaque, tooth decay, tooth sensitivity, demineralization, and bad breath. By balancing your oral microbiome, Wellnesse hydroxyapatite toothpaste uses the best ingredients nature has to offer to keep your mouth and teeth happy!
What You Can Expect
A clean, mild feel — no foamy burn from SLS, no chemical aftertaste.
Visibly reduced surface stains and noticeably less sensitivity to hot and cold.
Brighter teeth, healthier-looking gums, and a routine you actually trust.
Why Fluoride-Free
We believe your daily clean shouldn't come with a "do not swallow" warning. Real hydroxyapatite does the work fluoride was meant to do — safely, for the whole family.
Oral Care Approved by Top Dental Professionals
“I use Wellnesse toothpaste and recommend it to my patients. It contains hydroxyapatite, that helps support tooth enamel to keep teeth strong. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else — without all the chemicals. Why would anyone NOT switch?”
“I highly recommend it for all my patients. It's simply much healthier and reparative. Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative.”
“I love their philosophy as well as their clean ingredient list. Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us.”
Why Families Are Switching to Wellnesse
Clinician-advised. Fluoride-free. Powered by 10% Micro-Hydroxyapatite.
Compare our formulation to typical toothpaste options.
| What Matters Most | Wellnesse Toothpaste | Typical "Natural" Toothpaste | Traditional Fluoride Toothpaste |
|---|---|---|---|
| Enamel Support | Formulated with 10% micro-hydroxyapatite to help support enamel remineralization | Often uses calcium or herbal blends with limited enamel support | Uses fluoride to help protect against cavities |
| Fluoride-Free | Yes | Usually | Contains flouride |
| Designed for the Whole Family | Gentle, non-toxic formula suitable for daily use | Varies by brand | Often includes age-based usage guidelines |
| Ingredient Transparency | Carefully selected, non-toxic ingredients | Varies by brand | Varies by manufacturer |
| Third-Party Testing | Third-party tested for safety and quality | Not always disclosed | Varies by manufacturer |
| Whitening Support | Naturally brightens while supporting enamel health | May include natural polishing agents | Often includes whitening agents |
| Formulated with Dentists & Clinicians | Guided by a Dental Advisory Board | Not typically | Standard dental industry formulations |
Grateful to have the right tools for the job. It's become an important part of my daily routine.
Our teeth are whiter and feel "healthier." I was having some tooth sensitivity and since using this toothpaste it is all gone.
Took a little getting used to without the foam, but my teeth feel great and I love knowing exactly what's in it. Would buy again.
† Compared to the value of buying the same quantity at one-time purchase price.
** Free Member Gifts ship with your first subscription order. Retail value as listed.
Individual results vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"
- Michele K.
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