This toothpaste is a bit pricey, but I purchased it because my son has a major issue with his enamel formation on his teeth. I’ve been doing a few different things to help (Minerals, cod liver and butter oil), but I saw the most significant improvement after he started using this toothpaste. His teeth look much healthier, and are getting whiter - which is a huge deal because he had a few teeth with an orangish hue due to the enamel problem. He also has two discolored spots on his front teeth and one spot is starting to dissipate. We’ve only been using this for about 2 weeks so I’m excited to see the progress. Well worth the money!!! The only thing I would change is the taste for children. My son finds it to be very “spicy.”