The whitening is evident very early on in its use, and the feeling of the soothing mint if great on sore pregnant gums! Must have for the bathroom. And I love that it's made with plant-based plastic for the packaging!

I really love this toothpaste. Its odd, was have tooth sensitivity and was using the name brand paste, with not much help. I thought I'd try this paste since it has fewer ingredients that I couldn't read. My teeth are no longer having sensitivity and they feel so clean.

I have been using Orawellness tooth powder, but I still was in need of a toothpaste to use for when I don't have the time for the powder. I love it because my teeth aren't sensitive from it at all and my mouth and tongue are very clean feeling. There isn't any fake sweetener taste or yucky film in my mouth in the morning. I'm also very happy with the whitening aspect as again, it doesn't make my teeth sensitive AND my teeth are whiter:)

Makes my teeth feel clean and look white.

I’ve been using this toothpaste for about 6 months now and just went to my biannual dental cleaning. My dentist was shocked to find zero plaque on my teeth (especially since I have type 1 diabetes) and asked what changed since the last time I saw him. I told him that I switched toothpaste brands. I told him a bit about the ingredients (from what I could remember) and katie wells, the founder. He was very intrigued and asked where he could buy it. He also asked if I’ve been using teeth whitening strips bc of how bright my teeth are. #itsthetoothpaste