OUR COMMITMENT
TO YOUR WELLNESS
![](http://wellnesse.com/cdn/shop/files/All_Products-7_1200x600_crop_center.jpg?v=1728059393)
Over a decade ago, Wellnesse was born from a tiny seed of hope for cleaner, more ethical personal care products. And even now as a large-scale operation, we are proud to embody the high standards we set when we were first filling glass mason jars with toothpaste at our kitchen table.
![Image with text section image](http://wellnesse.com/cdn/shop/files/jwi-209_1.jpg?crop=center&height=800&v=1727827463&width=800)
![Image with text section image](http://wellnesse.com/cdn/shop/files/jwi-163.jpg?crop=center&height=1200&v=1727827446&width=1600)
![](http://wellnesse.com/cdn/shop/files/1x_39a5b94a-26c3-4752-8414-c591b9250f2a.webp?v=1727827737)
![](http://wellnesse.com/cdn/shop/files/1x_39a5b94a-26c3-4752-8414-c591b9250f2a.webp?v=1727827737)
-
SAFE FOR YOU
We started Wellnesse to create healthy alternatives for our own family, and we would never create any product that we wouldnโt feel safe using on our kids or ourselves. Thatโs why we pledge to make only the highest quality products that areย naturalย andย non-toxic. But we also take it a step further by using ingredients that are good for you from the outside in โ from mineral-building hydroxyapatite in our toothpaste, to tomato fruit extract in our shampoo. Our formulas work better than whatโs already on shelves, but without toxins, parabens, sulfates and more. You can see all of our ingredients for yourselfย hereย and explore our collectionsย here.
![](http://wellnesse.com/cdn/shop/files/1_3031bf81-c38f-452c-9ea1-bef0f607a803.png?v=1734691193)
![](http://wellnesse.com/cdn/shop/files/Charcoal_Toothpaste_on_Toothbrush-7.jpg?v=1727829197)
-
SAFE FOR THE ENVIRONMENT
-
B-CORP CERTIFIED
Having a B Corp Certification indicates that we meet the highest standards of social and environmental performance. This is determined by B Lab, a nonprofit network whose mission is toย โtransform the global economy to benefit all people, communities, and the planet.โ
When a company applies to become a B Corp, B Lab starts with a thorough assessment. First, they evaluate the quality and sustainability of the company operations and business model. They look at everything from the supply chain to charitable giving and public transparency. This data is then used to understand how the business impacts workers, the environment, and customers, both now and in the future. These combined pieces ultimately determine whether the business is fit for Certification.
Is it a long process? Yup. Is it worth it? Absolutely! You can learn more about the entire process here.
-
EWG CERTIFIED
The Environmental Working Group fights outdated legislation and sets standards for healthy agricultural practices, ensuring that production processes are safe for both the environment and consumers. Most of our ingredients are rated the cleanest possible rating by the EWG because they are sustainably sourced to support the world in which we live. You can learn more and check out EWGโs ratings of our ingredients in their database here.
![](http://wellnesse.com/cdn/shop/files/Charcoal_Toothpaste-2_3_15ae8919-d721-4a5f-8ca0-2c1176c1d02d.webp?v=1727829010)
![](http://wellnesse.com/cdn/shop/files/Charcoal_Toothpaste-2_3_15ae8919-d721-4a5f-8ca0-2c1176c1d02d.webp?v=1727829010)
-
SAFE FOR THE GREATER GOOD
-
SUSTAINABLE, ETHICAL, & CHEMICAL FREE LABOR
We source our products globally โ not only so weโre able to source the best ingredients, but so we can source them ethically, too. This is also why many of our formulas are not certified organic. In fact,ย weโve gone beyond organic. Hereโs why:
Just because an ingredient is โcertified organic,โ it doesnโt mean that itโs ethically produced โ and many times, certified organic ingredients come from countries where itโs difficult to know the full scope of the labor conditions. (Additionally, while some ingredients can be grown organically in the US, the plant may grow more purely and naturally in other places, which is always our preference).
![](http://wellnesse.com/cdn/shop/files/team-images-mobile_1.png?crop=center&height=600&v=1683103183&width=1300)
![](http://wellnesse.com/cdn/shop/files/1_52dc1da1-401c-40e9-bb13-9368f3d0dbf9.webp?crop=center&height=900&v=1726967239&width=1600)
![Image with text section image](http://wellnesse.com/cdn/shop/files/1x_ca4e3e16-248e-4905-b506-f9cf0bdbeb5a.webp?crop=center&height=567&v=1720000406&width=800)
![Image with text section image](http://wellnesse.com/cdn/shop/files/1x_ca4e3e16-248e-4905-b506-f9cf0bdbeb5a.webp?crop=center&height=1134&v=1720000406&width=1600)