Our Ingredients
We take integrity and transparency seriously and only use the cleanest ingredients in our formulas. Learn more below.
Ingredient |
Function |
Description |
EWG ratingThe Environmental Working Group’s mission is to empower people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action. LEARN MORE |
In this product |
---|---|---|---|---|
Acyl Coenzyme A DesaturaseEnhances and protects curls |
Enhances and protects curls |
Fatty Acid that makes up our specialty curl active blend |
||
Organic Aloe Barbadensis (Aloe) Leaf JuiceEmulsifier and stabilizer |
Emulsifier and stabilizer |
Sugar-based surfactant made from naturally occuring raw materials |
||
Aloe VeraEliminates disease-causing bacteria, whitens teeth, reduces staining |
Eliminates disease-causing bacteria, whitens teeth, reduces staining |
A succulent that contains multiple healing properties |
||
Argan OilBoosts shine |
Boosts shine |
A plant oil produced from the kernels of the argan tree |
||
Avocado ButterMoisturizing and conditioning agent |
Moisturizing and conditioning agent |
A rich creamy butter obtained from cold pressed avocado oil |
||
Brassica AlcoholClean conditioning base |
Clean conditioning base |
A 100% natural conditioning base derived from the cabbage plant. This crucial ingredient replaces BTMS and Cetrominum Chloride, found in most natural and non-natural conditioners. |
||
Brassicyl Isoleucinate EsylateClean conditioning base |
Clean conditioning base |
A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry. |
||
Brassicyl Valinate EsylateClean conditioning base |
Clean conditioning base |
A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry. |
||
Calcium CarbonateRemoves plaque, debris and surface stains |
Removes plaque, debris and surface stains |
A calcium derived from limestone and purified |
||
Caprylyl GlycolPreserves moisture |
Preserves moisture |
An alcohol derived from natural fatty acid from coconuts |
||
Carthamus Tinctorius (Safflower) OleosomesBoosts hydration, softness, shine and aids in dry combing |
Boosts hydration, softness, shine and aids in dry combing |
A naturally derived emulsifer from Safflower Oil |
||
Cetearyl AlcoholEmulsifier and thickener |
Emulsifier and thickener |
An alcohol derived from natural fatty acid from coconuts |
||
Citric AcidMaintains pH and boosts our preservative system |
Maintains pH and boosts our preservative system |
An organic acid naturally occurring in citrus fruits |
||
Cocamidopropyl hydroxysultaineConditions, foams and cleanses |
Conditions, foams and cleanses |
A coconut oil derived surfactant |
||
Cocos Nucifera (Coconut) Fruit ExtractAdds a delicious scent |
Adds a delicious scent |
The extract of the fruit of the coconut tree |
||
Cucumis Melo (Melon) Fruit ExtractAdds a delicious scent |
Adds a delicious scent |
The extract of canteloupe and honeydew |
||
GlycerinPart of natural preservative blend |
Part of natural preservative blend |
A colorless, odorless, emollient that is sweet-tasting and non-toxic. |
||
Green Tea PowderCombats bad breath |
Combats bad breath |
Green tea leaves that are stoneground and sifted into a fine powder |
||
Hydrolyzed KeratinSmooths hair, reduces frizz, and promotes gloss |
Smooths hair, reduces frizz, and promotes gloss |
A sheep-wool derived protein |
||
Hydrolyzed QuinoaRepairs hair damage, aids hair growth |
Repairs hair damage, aids hair growth |
A quinoa grain extract that is broken down with water |
||
HydroxyacetophenonePart of natural preservative blend |
Part of natural preservative blend |
A compound found in arctic cloudberries, full of antioxidants |
||
HydroxyapatiteRestores enamel and remineralizes teeth |
Restores enamel and remineralizes teeth |
A naturally occurring mineral that makes up tooth enamel |
||
Jojoba EstersMoisturizing and smoothing agent |
Moisturizing and smoothing agent |
Jojoba Oil that is broken down with water |
||
Keratin Amino AcidsEnhances curl retention, hydrates and protects hair |
Enhances curl retention, hydrates and protects hair |
An amino acid crucial to our Keratin curl active blend |
||
LactobacillusEnhances curl retention, hydrates and protects hair |
Enhances curl retention, hydrates and protects hair |
Part of specialty curl active blend-- hydrating and protective agents, enhances curl retention |
||
Lauryl GlucosideSurfactant, cleansing agent |
Surfactant, cleansing agent |
A bacteria that acts as a probiotic for your hair and is common in fermented foods like yogurt |
||
Lavender DistillateSoothes hair and scalp |
Soothes hair and scalp |
An organic aromatic water extracted from steaming lavender flowers |
||
Lime Fruit ExtractAdds a delicious scent |
Adds a delicious scent |
Conditions and provides aromatics for hair |
||
Matricaria Recutita (Chamomile) Flower ExtractConditions and provides aromatics for hair |
Conditions and provides aromatics for hair |
The extract of chamomile flowers |
||
Natural Peppermint FlavorAdds a wonderful, minty taste |
Adds a wonderful, minty taste |
The extract of peppermint herbs |
||
Neem OilPrevents tooth decay and gum disease |
Prevents tooth decay and gum disease |
A vegetable oil pressed from the fruits and seeds of the neem, an evergreen tree |
||
Organic Aloe Barbadensis (Aloe) Leaf JuiceRepairs scalp damage, promotes hair growth, leaves hair glossy |
Repairs scalp damage, promotes hair growth, leaves hair glossy |
The juice pressed from the aloe vera succulent |
||
Oryza Sative (Rice) ExtractEnhances curl retention, hydrates and protects hair |
Enhances curl retention, hydrates and protects hair |
A rice extract crucial to our active curl blend |
||
PanthenolHighly effective humectant to moisturize hair |
Highly effective humectant to moisturize hair |
A form of vitamin b derived from plants |
||
Purified WaterBuilds the base for our formula |
Builds the base for our formula |
It's fresh water! |
||
Pyrus Communis (Pear) Fruit ExtractAdds a delicious scent |
Adds a delicious scent |
The extract of pears |
||
Shea ButterSeals cuticles for curly hair types |
Seals cuticles for curly hair types |
A fat extracted from the nut of the African shea tree |
||
SilicaThickens toothpaste and whitens teeth |
Thickens toothpaste and whitens teeth |
A colorless compound which occurs naturally in sandstone and other rocks. |
||
Sodium AnisatePart of natural preservative blend |
Part of natural preservative blend |
A natural, anti-fungal compound, combined with Sodicum Levulinate acts as a comprehensive preservative |
||
Sodium BicarbonateCreates a nice foam Function |
Creates a nice foam Function |
Baking Soda! |
||
Sodium Chloride/ Sea SaltThickens shampoo |
Thickens shampoo |
Made from evaporated ocean water |
||
Sodium CitrateBalances pH of scalp |
Balances pH of scalp |
A salt derived from citrus fruits |
||
Sodium Cocoyl GlutamateCreates a nice foams and binds oils and waters together |
Creates a nice foams and binds oils and waters together |
A mild vegetable-based surfactant derived from from coconut oil |
||
Sodium Lauryl Glucose CarboxylateRemoves oil and cleanses hair |
Removes oil and cleanses hair |
A sugar-based surfactant |
||
Sodium LevulinatePart of natural preservative blend |
Part of natural preservative blend |
A salt, combined with Sodium Anisate acts as a comprehensive preservative |
||
Sodium Olefin SulfonateCreates suds and foam |
Creates suds and foam |
Surfactant, cleansing, foaming agent |
||
Sorbitan Oleate Decylglucoside CrosspolymerBinds oil and water |
Binds oil and water |
A 100% natural emulsifier derived from sugar, corn, olive oil |
||
SorbitolAdds a pleasant sweet taste and binds ingredients together |
Adds a pleasant sweet taste and binds ingredients together |
A carbohydrate that is a sugar based alcohol with one third the calories of traditional sugar |
||
SteviaAdds a pleasant sweet taste |
Adds a pleasant sweet taste |
A sweetener and sugar substitute derived from the leaves of Stevia rebaudiana |
||
Taraxacum Officinale (Dandelion) ExtractAdds a delicious scent |
Adds a delicious scent |
The extract of dandelion flowers |
||
Tocopherol (Vitamin E)Stabilizes formula and adds nutrients to hair |
Stabilizes formula and adds nutrients to hair |
An organic nutrient and vitamin |
||
Tomato Fruit Ferment Extract (bioferment)Enhances and protects curls |
Enhances and protects curls |
The extract from tomatoes, rich in vitamins and minerals |
||
Urtica Dioica (Nettle) Leaf Extract, OrganicStimulates hair growth, restores shine, prevents breakage |
Stimulates hair growth, restores shine, prevents breakage |
The extra from the nettle leaf plant |
||
Vegetable GlycerinMoisturizing agent |
Moisturizing agent |
A liquid derived from vegetables |
||
Verbena ExtractAdds a delicious scent |
Adds a delicious scent |
The extract from the verbena leaf plant |
||
Virgin Coconut Oil, OrganicConditioning booster, nourishing agent |
Conditioning booster, nourishing agent |
Oil derived from pressed coconuts |
||
WaterBuilds the base of our formula |
Builds the base of our formula |
It's fresh water! |
||
Xanthan GumThickens toothpaste |
Thickens toothpaste |
A sugar derived from corn |
||
XylitolAdds a pleasant sweet taste |
Adds a pleasant sweet taste |
A naturally occurring alcohol derived from birch wood |
||
Tapioca StarchAbsorbs oil |
Absorbs oil |
Gluten Free starch derived from the Cassava plant |
||
KaolinVery effective clay for oil absorbtion |
Very effective clay for oil absorbtion |
White clay derived from minerals |
||
Cereus Grandiflorus (Cactus) Flower ExtractAids in shine and maintains pH balance of scalp |
Aids in shine and maintains pH balance of scalp |
Extract of Cactus Flower |
||
Simmondsia Chinensis (Jojoba) Seed OilConditions hair and adds shine |
Conditions hair and adds shine |
A plant oil from the Jojoba plant found in western United States |
||
Argania Spinosa (Argan) Kernel oilConditions hair and remoisturizes scalp |
Conditions hair and remoisturizes scalp |
A plant oil produced from the kernels of the argan tree |
||
Hibiscus Rosa-Sinensis Flower ExtractPromotes healthy hair growth and retains moisture in hair strands |
Promotes healthy hair growth and retains moisture in hair strands |
Extract of Hibiscus Flower |
||
Rubus Fruticosus Fruit ExtractAdds a delicious, bright scent |
Adds a delicious, bright scent |
Extract of Blackberry Fruit |
||
Lavandula Angustifolia (Lavender) OilPromotes a healthy scalp |
Promotes a healthy scalp |
A floral oil derived from Lavender |
||
Lactobacillus FermentPromotes hair growth, hair repair, and conditions scalp |
Promotes hair growth, hair repair, and conditions scalp |
A natural probiotic |
||
MaltodextrinEnhances volume and absorbs oil |
Enhances volume and absorbs oil |
A starch derived from rice |
||
Theobroma Cacao (Cocoa) PowderEnhances color for darker hair |
Enhances color for darker hair |
Raw powder derived from the cocoa tree |
||
Ethyl AlcoholKills Germs |
Kills Germs |
Clear colorless liquid that serves as a hand sanitizer |
||
Mentha Piperita (Peppermint) OilAntimicrobial and antiviral |
Antimicrobial and antiviral |
Essential oil derived from peppermint leaf |
||
Melaleuca Alternifolia (Tea Tree) Leaf OilAntimicrobial and antiviral |
Antimicrobial and antiviral |
Essential oil derived from tea tree |
||
Eucalyptus Globulus (Eucalyptus) Leaf OilAntimicrobial and antiviral |
Antimicrobial and antiviral |
Essential oil derived from eucalyptus leaf |
Ingredient
EWG rating
Acyl Coenzyme A Desaturase
Enhances and protects curls
Fatty Acid that makes up our specialty curl active blend
Organic Aloe Barbadensis (Aloe) Leaf Juice
Emulsifier and stabilizer
Sugar-based surfactant made from naturally occuring raw materials
Aloe Vera
Eliminates disease-causing bacteria, whitens teeth, reduces staining
A succulent that contains multiple healing properties
Argan Oil
Boosts shine
A plant oil produced from the kernels of the argan tree
Avocado Butter
Moisturizing and conditioning agent
A rich creamy butter obtained from cold pressed avocado oil
Brassica Alcohol
Clean conditioning base
A 100% natural conditioning base derived from the cabbage plant. This crucial ingredient replaces BTMS and Cetrominum Chloride, found in most natural and non-natural conditioners.
Brassicyl Isoleucinate Esylate
Clean conditioning base
A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.
Brassicyl Valinate Esylate
Clean conditioning base
A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.
Calcium Carbonate
Removes plaque, debris and surface stains
A calcium derived from limestone and purified
Caprylyl Glycol
Preserves moisture
An alcohol derived from natural fatty acid from coconuts
Carthamus Tinctorius (Safflower) Oleosomes
Boosts hydration, softness, shine and aids in dry combing
A naturally derived emulsifer from Safflower Oil
Cetearyl Alcohol
Emulsifier and thickener
An alcohol derived from natural fatty acid from coconuts
Citric Acid
Maintains pH and boosts our preservative system
An organic acid naturally occurring in citrus fruits
Cocamidopropyl hydroxysultaine
Conditions, foams and cleanses
A coconut oil derived surfactant
Cocos Nucifera (Coconut) Fruit Extract
Adds a delicious scent
The extract of the fruit of the coconut tree
Cucumis Melo (Melon) Fruit Extract
Adds a delicious scent
The extract of canteloupe and honeydew
Glycerin
Part of natural preservative blend
A colorless, odorless, emollient that is sweet-tasting and non-toxic.
Green Tea Powder
Combats bad breath
Green tea leaves that are stoneground and sifted into a fine powder
Hydrolyzed Keratin
Smooths hair, reduces frizz, and promotes gloss
A sheep-wool derived protein
Hydrolyzed Quinoa
Repairs hair damage, aids hair growth
A quinoa grain extract that is broken down with water
Hydroxyacetophenone
Part of natural preservative blend
A compound found in arctic cloudberries, full of antioxidants
Hydroxyapatite
Restores enamel and remineralizes teeth
A naturally occurring mineral that makes up tooth enamel
Jojoba Esters
Moisturizing and smoothing agent
Jojoba Oil that is broken down with water
Keratin Amino Acids
Enhances curl retention, hydrates and protects hair
An amino acid crucial to our Keratin curl active blend
Lactobacillus
Enhances curl retention, hydrates and protects hair
Part of specialty curl active blend-- hydrating and protective agents, enhances curl retention
Lauryl Glucoside
Surfactant, cleansing agent
A bacteria that acts as a probiotic for your hair and is common in fermented foods like yogurt
Lavender Distillate
Soothes hair and scalp
An organic aromatic water extracted from steaming lavender flowers
Lime Fruit Extract
Adds a delicious scent
Conditions and provides aromatics for hair
Matricaria Recutita (Chamomile) Flower Extract
Conditions and provides aromatics for hair
The extract of chamomile flowers
Natural Peppermint Flavor
Adds a wonderful, minty taste
The extract of peppermint herbs
Neem Oil
Prevents tooth decay and gum disease
A vegetable oil pressed from the fruits and seeds of the neem, an evergreen tree
Organic Aloe Barbadensis (Aloe) Leaf Juice
Repairs scalp damage, promotes hair growth, leaves hair glossy
The juice pressed from the aloe vera succulent
Oryza Sative (Rice) Extract
Enhances curl retention, hydrates and protects hair
A rice extract crucial to our active curl blend
Panthenol
Highly effective humectant to moisturize hair
A form of vitamin b derived from plants
Pyrus Communis (Pear) Fruit Extract
Adds a delicious scent
The extract of pears
Shea Butter
Seals cuticles for curly hair types
A fat extracted from the nut of the African shea tree
Silica
Thickens toothpaste and whitens teeth
A colorless compound which occurs naturally in sandstone and other rocks.
Sodium Anisate
Part of natural preservative blend
A natural, anti-fungal compound, combined with Sodicum Levulinate acts as a comprehensive preservative
Sodium Chloride/ Sea Salt
Thickens shampoo
Made from evaporated ocean water
Sodium Citrate
Balances pH of scalp
A salt derived from citrus fruits
Sodium Cocoyl Glutamate
Creates a nice foams and binds oils and waters together
A mild vegetable-based surfactant derived from from coconut oil
Sodium Lauryl Glucose Carboxylate
Removes oil and cleanses hair
A sugar-based surfactant
Sodium Levulinate
Part of natural preservative blend
A salt, combined with Sodium Anisate acts as a comprehensive preservative
Sodium Olefin Sulfonate
Creates suds and foam
Surfactant, cleansing, foaming agent
Sorbitan Oleate Decylglucoside Crosspolymer
Binds oil and water
A 100% natural emulsifier derived from sugar, corn, olive oil
Sorbitol
Adds a pleasant sweet taste and binds ingredients together
A carbohydrate that is a sugar based alcohol with one third the calories of traditional sugar
Stevia
Adds a pleasant sweet taste
A sweetener and sugar substitute derived from the leaves of Stevia rebaudiana
Taraxacum Officinale (Dandelion) Extract
Adds a delicious scent
The extract of dandelion flowers
Tocopherol (Vitamin E)
Stabilizes formula and adds nutrients to hair
An organic nutrient and vitamin
Tomato Fruit Ferment Extract (bioferment)
Enhances and protects curls
The extract from tomatoes, rich in vitamins and minerals
Urtica Dioica (Nettle) Leaf Extract, Organic
Stimulates hair growth, restores shine, prevents breakage
The extra from the nettle leaf plant
Vegetable Glycerin
Moisturizing agent
A liquid derived from vegetables
Verbena Extract
Adds a delicious scent
The extract from the verbena leaf plant
Virgin Coconut Oil, Organic
Conditioning booster, nourishing agent
Oil derived from pressed coconuts
Water
Builds the base of our formula
It's fresh water!
Xylitol
Adds a pleasant sweet taste
A naturally occurring alcohol derived from birch wood
Tapioca Starch
Absorbs oil
Gluten Free starch derived from the Cassava plant
Kaolin
Very effective clay for oil absorbtion
White clay derived from minerals
Cereus Grandiflorus (Cactus) Flower Extract
Aids in shine and maintains pH balance of scalp
Extract of Cactus Flower
Simmondsia Chinensis (Jojoba) Seed Oil
Conditions hair and adds shine
A plant oil from the Jojoba plant found in western United States
Argania Spinosa (Argan) Kernel oil
Conditions hair and remoisturizes scalp
A plant oil produced from the kernels of the argan tree
Hibiscus Rosa-Sinensis Flower Extract
Promotes healthy hair growth and retains moisture in hair strands
Extract of Hibiscus Flower
Rubus Fruticosus Fruit Extract
Adds a delicious, bright scent
Extract of Blackberry Fruit
Lavandula Angustifolia (Lavender) Oil
Promotes a healthy scalp
A floral oil derived from Lavender
Lactobacillus Ferment
Promotes hair growth, hair repair, and conditions scalp
A natural probiotic
Maltodextrin
Enhances volume and absorbs oil
A starch derived from rice
Theobroma Cacao (Cocoa) Powder
Enhances color for darker hair
Raw powder derived from the cocoa tree
Ethyl Alcohol
Kills Germs
Clear colorless liquid that serves as a hand sanitizer
Mentha Piperita (Peppermint) Oil
Antimicrobial and antiviral
Essential oil derived from peppermint leaf
Melaleuca Alternifolia (Tea Tree) Leaf Oil
Antimicrobial and antiviral
Essential oil derived from tea tree
Eucalyptus Globulus (Eucalyptus) Leaf Oil
Antimicrobial and antiviral
Essential oil derived from eucalyptus leaf