Our Ingredients

Enhances and protects curls

Fatty Acid that makes up our specialty curl active blend

Emulsifier and stabilizer

Sugar-based surfactant made from naturally occuring raw materials

Eliminates disease-causing bacteria, whitens teeth, reduces staining

A succulent that contains multiple healing properties

Boosts shine

A plant oil produced from the kernels of the argan tree

Moisturizing and conditioning agent

A rich creamy butter obtained from cold pressed avocado oil

Clean conditioning base

A 100% natural conditioning base derived from the cabbage plant. This crucial ingredient replaces BTMS and Cetrominum Chloride, found in most natural and non-natural conditioners.

Clean conditioning base

A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.

Clean conditioning base

A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.

Removes plaque, debris and surface stains

A calcium derived from limestone and purified

Perserves moisture

An alcohol derived from natural fatty acid from coconuts

Boosts hydration, softness, shine and aids in dry combing

A naturally derived emulsifer from Safflower Oil

Emulsifier and thickener

An alcohol derived from natural fatty acid from coconuts

Maintains pH and boosts our preservative system

An organic acid naturally occurring in citrus fruits

Conditions, foams and cleanses

A coconut oil derived surfactant

Adds a delicious scent

The extract of the fruit of the coconut tree

Adds a delicious scent

The extract of the fruit of the coconut tree

Adds a delicious scent

The extract of canteloupe and honeydew

Part of natural preservative blend

A colorless, odorless, emollient that is sweet-tasting and non-toxic.

Combats bad breath

Green tea leaves that are stoneground and sifted into a fine powder

Smooths hair, reduces frizz, and promotes gloss

A sheep-wool derived protein

Repairs hair damage, aids hair growth

A quinoa grain extract that is broken down with water

Part of natural preservative blend

A compound found in arctic cloudberries, full of antioxidants

Restores enamel and remineralizes teeth

A naturally occurring mineral that makes up tooth enamel

Moisturizing and smoothing agent

Jojoba Oil that is broken down with water

Enhances curl retention, hydrates and protects hair

An amino acid crucial to our Keratin curl active blend

Enhances curl retention, hydrates and protects hair

Part of specialty curl active blend-- hydrating and protective agents, enhances curl retention

Surfactant, cleansing agent

A bacteria that acts as a probiotic for your hair and is common in fermented foods like yogurt

Soothes hair and scalp

An organic aromatic water extracted from steaming lavender flowers

Adds a delicious scent

Conditions and provides aromatics for hair

Conditions and provides aromatics for hair

The extract of chamomile flowers

Adds a wonderful, minty taste

The extract of peppermint herbs

Prevents tooth decay and gum disease

A vegetable oil pressed from the fruits and seeds of the neem, an evergreen tree

Repairs scalp damage, promotes hair growth, leaves hair glossy

The juice pressed from the aloe vera succulent

Enhances curl retention, hydrates and protects hair

A rice extract crucial to our active curl blend

Highly effective humectant to moisturize hair

A form of vitamin b derived from plants

Builds the base for our formula

It's fresh water!

Adds a delicious scent

The extract of pears

Seals cuticles for curly hair types

A fat extracted from the nut of the African shea tree

Thickens toothpaste and whitens teeth

A colorless compound which occurs naturally in sandstone and other rocks.

Part of natural preservative blend

A natural, anti-fungal compound, combined with Sodicum Levulinate acts as a comprehensive preservative

Creates a nice foam Function

Baking Soda!

Thickens shampoo

Made from evaporated ocean water

Balances pH of scalp

A salt derived from citrus fruits

Creates a nice foams and binds oils and waters together

A mild vegetable-based surfactant derived from from coconut oil

Removes oil and cleanses hair

A sugar-based surfactant

Part of natural preservative blend

A salt, combined with Sodium Anisate acts as a comprehensive preservative

Creates suds and foam

Surfactant, cleansing, foaming agent

Binds oil and water

A 100% natural emulsifier derived from sugar, corn, olive oil

Adds a pleasant sweet taste and binds ingredients together

A carbohydrate that is a sugar based alcohol with one third the calories of traditional sugar

Adds a pleasant sweet taste

A sweetener and sugar substitute derived from the leaves of Stevia rebaudiana

Adds a delicious scent

The extract of dandelion flowers

Stabilizes formula and adds nutrients to hair

An organic nutrient and vitamin

Enhances and protects curls

The extract from tomatoes, rich in vitamins and minerals

Stimulates hair growth, restores shine, prevents breakage

The extra from the nettle leaf plant

Moisturizing agent

A liquid derived from vegetables

Adds a delicious scent

The extract from the verbena leaf plant

Conditioning booster, nourishing agent

Oil derived from pressed coconuts

Builds the base of our formula

It's fresh water!

Thickens toothpaste

A sugar derived from corn

Adds a pleasant sweet taste

A naturally occurring alcohol derived from birch wood