Ingredient
Function
Description
EWG rating
?

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Product

Activated Charcoal Powder

Pulls toxins from mouth, removes stains

Charcoal from virgin coconut shell

Acyl Coenzyme A Desaturase

Enhances and protects hair texture

Fatty Acid that makes up our active blend

Aloe Barbadensis (Aloe) Leaf Juice

Softens and soothes the skin, adds a pleasant scent. Eliminates disease-causing bacteria, whitens teeth, reduces staining

The juice pressed from the aloe vera succulent

Aqua

Builds the base of our formula

It's fresh water!

Argania Spinosa (Argan) Kernel Oil

Conditions hair, remoisturizes scalp, boosts shine

A plant oil produced from the kernels of the argan tree

Bisabolol

Soothes the skin

Bark from the Candeia Tree

Brassica Alcohol

Clean conditioning base

A 100% natural conditioning base derived from the cabbage plant. This crucial ingredient replaces BTMS and Cetrominum Chloride, found in most natural and non-natural conditioners.

Brassicyl Valinate Esylate

Clean conditioning base

A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.

Bursera Graveolens (Palo Santo) Wood Extract

Adds a pleasant scent

Wood Extract

Butyrospermum Parkii (Shea) Butter

Softens and soothes the skin. Moisturizes scalp

A fat extracted from the nut of the African shea tree

Calcium Carbonate

Removes plaque, debris and surface stains

A calcium derived from limestone and purified

Camellia Sinesis (Green Tea) Leaf Extract

Combats bad breath

Green tea leaves that are stoneground and sifted into a fine powder

Camellia Sinensis Leaf

Antioxidant, anti-inflammatory, protects skin

Tea plant

Candelilla Wax

Allows floss to slide through teeth

Wax derived from the candelilla shrub leaves

Caprylic/Capric Triglyceride

Helps product spread smoothly on skin

Oil derived from pressed coconuts

Carthamus Tinctorius (Safflower) Oleosomes

Boosts hydration, softness, shine and aids in dry combing

A naturally derived emulsifer from Safflower Oil

Cereus Grandiflorus (Cactus) Flower Extract

Aids in shine and maintains pH balance of scalp

Extract of Cactus Flower

Water

Builds the base of our formula

It's Fresh Water!

Stevia Rebaudiana Leaf Extract

Adds a pleasant, sweet taste

A sweetener and sugar substitute derived from the leaves of Stevia rebaudiana

Xanthan Gum

Thickens toothpaste

A sugar derived from corn

Natural Strawberry Flavor

Adds a wonderful, strawberry taste

A naturally derived flavor that gives our Strawberry Toothpaste its fruity taste!

Sodium Cocoyl Glutamate

Creates a nice foam, binds oils and waters together

A mild vegetable-based surfactant derived from from coconut oil

Hydroxyapatite - Micro

Restores enamel and remineralizes teeth

A naturally occurring mineral that makes up tooth enamel

Silica

Thickens toothpaste and whitens teeth

A colorless compound which occurs naturally in sandstone and other rocks.

Xylitol

Adds a pleasant, sweet taste

A naturally occurring alcohol derived from birch wood

Sorbitol

Adds a pleasant sweet taste and binds ingredients together

A carbohydrate that is a sugar based alcohol with one third the calories of traditional sugar

Cocos Nucifera (Coconut) Oil

Softens and soothes the skin Conditioning booster, nourishing agent

Oil derived from pressed coconuts

Sodium Bicarbonate

Creates a nice foam. Deodorizer

Baking Soda!

Ingredient
EWG rating
?

Activated Charcoal Powder

Pulls toxins from mouth, removes stains

Charcoal from virgin coconut shell

Acyl Coenzyme A Desaturase

Enhances and protects hair texture

Fatty Acid that makes up our active blend

Aloe Barbadensis (Aloe) Leaf Juice

Softens and soothes the skin, adds a pleasant scent. Eliminates disease-causing bacteria, whitens teeth, reduces staining

The juice pressed from the aloe vera succulent

Aqua

Builds the base of our formula

It's fresh water!

Used In:

Argania Spinosa (Argan) Kernel Oil

Conditions hair, remoisturizes scalp, boosts shine

A plant oil produced from the kernels of the argan tree

Bisabolol

Soothes the skin

Bark from the Candeia Tree

Brassica Alcohol

Clean conditioning base

A 100% natural conditioning base derived from the cabbage plant. This crucial ingredient replaces BTMS and Cetrominum Chloride, found in most natural and non-natural conditioners.

Brassicyl Valinate Esylate

Clean conditioning base

A natural emulsifier derived solely from fermentation and plant materials (rice and sugar cane) using sustainable green chemistry.

Bursera Graveolens (Palo Santo) Wood Extract

Adds a pleasant scent

Wood Extract

Butyrospermum Parkii (Shea) Butter

Softens and soothes the skin. Moisturizes scalp

A fat extracted from the nut of the African shea tree

Calcium Carbonate

Removes plaque, debris and surface stains

A calcium derived from limestone and purified

Camellia Sinesis (Green Tea) Leaf Extract

Combats bad breath

Green tea leaves that are stoneground and sifted into a fine powder

Camellia Sinensis Leaf

Antioxidant, anti-inflammatory, protects skin

Tea plant

Used In:

Candelilla Wax

Allows floss to slide through teeth

Wax derived from the candelilla shrub leaves

Used In:

Caprylic/Capric Triglyceride

Helps product spread smoothly on skin

Oil derived from pressed coconuts

Carthamus Tinctorius (Safflower) Oleosomes

Boosts hydration, softness, shine and aids in dry combing

A naturally derived emulsifer from Safflower Oil

Cereus Grandiflorus (Cactus) Flower Extract

Aids in shine and maintains pH balance of scalp

Extract of Cactus Flower

Stevia Rebaudiana Leaf Extract

Adds a pleasant, sweet taste

A sweetener and sugar substitute derived from the leaves of Stevia rebaudiana

Xanthan Gum

Thickens toothpaste

A sugar derived from corn

Natural Strawberry Flavor

Adds a wonderful, strawberry taste

A naturally derived flavor that gives our Strawberry Toothpaste its fruity taste!

Sodium Cocoyl Glutamate

Creates a nice foam, binds oils and waters together

A mild vegetable-based surfactant derived from from coconut oil

Hydroxyapatite - Micro

Restores enamel and remineralizes teeth

A naturally occurring mineral that makes up tooth enamel

Silica

Thickens toothpaste and whitens teeth

A colorless compound which occurs naturally in sandstone and other rocks.

Xylitol

Adds a pleasant, sweet taste

A naturally occurring alcohol derived from birch wood

Sorbitol

Adds a pleasant sweet taste and binds ingredients together

A carbohydrate that is a sugar based alcohol with one third the calories of traditional sugar

Cocos Nucifera (Coconut) Oil

Softens and soothes the skin Conditioning booster, nourishing agent

Oil derived from pressed coconuts

Sodium Bicarbonate

Creates a nice foam. Deodorizer

Baking Soda!