Your teeth are made of hydroxyapatite. Your toothpaste should be, too.
Hydroxyapatite is what makes teeth and bones resistant to bending or breaking.
Fun fact: your teeth are tougher than your bones, thanks to enamel being loaded with hydroxyapatite. That’s the kind of power you want in your toothpaste.
Hydroxyapatite toothpaste is a natural, biomimetic alternative to fluoride, making it a safer, smarter choice for the whole family.
Fluoride isn’t the only way to protect your teeth anymore.
What Is Micro-Hydroxyapatite?
It’s a natural mineral your teeth already know and love. Micro-hydroxyapatite is a natural, biomimetic mineral and it’s actually what your teeth are made of. It makes up about 97% of your enamel, helping teeth stay strong, smooth, and healthy.
The “micro” part means the particles are tiny, so they can easily fill in the microscopic cracks and crevices in the teeth and help rebuild enamel where it needs it most.
How It Works: The Science Behind the Smile
Unlike traditional toothpaste that just cleans, micro-hydroxyapatite actively works with your teeth:
- Hydroxyapatite toothpaste remineralizes enamel by depositing calcium and phosphate right where it’s needed most.
- Hydroxyapatite toothpaste fills microscopic cracks and crevices in enamel, smoothing and strengthening the surface.
- Hydroxyapatite toothpaste strengthens tooth structure, making teeth more resistant to acids and decay.
- Hydroxyapatite toothpaste whitens naturally by restoring enamel’s natural smoothness and brightness
Where Does It Come From?
Our micro-hydroxyapatite comes from naturally occurring mineral deposits in France, where high-purity calcium phosphate is carefully mined under strict quality standards. The result is a truly natural ingredient you can trust and feel confident using every day.
While other hydroxyapatite (nano-hydroxyapatite) toothpastes are made in a lab, we choose to use the higher quality from nature.
Hydroxyapatite vs. Fluoride: What's the Difference?
Here's how micro-hydroxyapatite stacks up against conventional fluoride formulas:
Micro-hydroxyapatite
- Biocompatible & non-toxic - safe if accidentally swallowed
- Does not carry fluoride toxicity risks (e.g., fluorosis, IQ deficiency)
- Safe for all ages, from kids to grandparents
- Supports enamel repair by integrating into the tooth structure
- Oral microbiome-friendly
Fluoride
- Proven effective at preventing cavities, but carries dosing concerns
- Has toxicity warnings (especially in children if swallowed)
- Long-term ingestion issues reported with excessive exposure
- All fluoride toothpastes have a poison control warning
In short: hydroxyapatite offers safer, natural protection for the whole family, with the added bonus of enamel repair and gentle whitening. All without fluoride toxins.
Frequently Asked Questions
Yes. Because it's non-toxic and biocompatible, there's no danger if a child swallows a small amount while brushing.
Yes! Research shows hydroxyapatite can help replenish lost minerals and rebuild weakened enamel.
We use a mean particle size of 3 µm, which is the smallest natural particle size you can find.
Great question! After brushing with our Hydroxyapatite Toothpaste, we recommend spitting the extra toothpaste out of your mouth, but leaving (not rinsing off) the toothpaste residue on your teeth to help further remineralization.
We currently have five different toothpastes - there's one for everyone! There is the original Whitening mint toothpaste, Cinnamint (spice & everything nice), Strawberry (sweet & cheerful), Vanilla Berry (sweet & dreamy), and Charcoal (minty detox).
No poison control warning.
No toxins
No artificial colors.
No dyes.
Just clean protection.
