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  • Non toxic whitening toothpaste in a Wellnesse fresh mint tube, displayed on a wooden slab with green leafy background.

    Whitening Toothpaste

    $15.00

  • Children's strawberry toothpaste in a Wellnesse fluoride-free formula, displayed on a wood slice with greenery in the background.

    Strawberry Toothpaste

    $15.00

  • Cinnamon fluoride free toothpaste in a Wellnesse Cinnamint tube featuring peppermint and cinnamon, displayed with green foliage.

    Cinnamint Toothpaste

    $15.00

  • Charcoal Toothpaste

    Charcoal Toothpaste

    $15.00

  • Oral probiotics by Wellnesse in peppermint flavor with hydroxyapatite, designed to support fresh breath and oral microbiome health

    Mint Oral Probiotics

    $20.00

  • Wellnesse mouth tape container on a wooden surface with a blurred green background

    Mouth Tape

    $24.00

  • Water Flosser

    Water Flosser

    $55.00

  • Concentrated mouthwash bottle and box labeled Balanced Mouth Blend with peppermint and cinnamon, displayed on wood with greenery.

    Balanced Mouth Blend

    $22.00

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1 MILLION TUBES SOLD

60 Day Whitening Bundle

Regular price   $36.00 USD Sale price   $28.00 USD Sold out

FLAVORS

Ready to reclaim your oral health without toxins, synthetic additives, or compromise? The 60-Day Smile Challenge Kit is your all-in-one, results-driven bundle designed to help you naturally remineralize teeth, brighten your smile, and support long-term gum and cavity health.

What’s included:

2 Full-Size Tubes of Wellnesse Whitening Toothpaste
Powered by hydroxyapatite, not fluoride, our bestselling toothpaste strengthens enamel, reduces sensitivity, and whitens without disrupting your oral microbiome.

1 Eco-Friendly Bamboo Toothbrush
Sustainably made and gentle on enamel, this toothbrush is designed to optimize your brushing technique while reducing your plastic footprint.

1 Smile Progress Card
Track your 60-day transformation with this visual tool to stay motivated and consistent. See the difference. Feel the difference.

Whether you're working to heal early-stage cavities, reduce sensitivity, or achieve a naturally brighter smile, this challenge provides everything you need to make lasting change.

No harsh chemicals. No gimmicks. Just real, visible results.

Join hundreds of thousands who have transformed their oral health the clean way. A healthy smile isn’t just about how it looks; it’s about how it feels.

Whitening Toothpaste: Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract

Strawberry Toothpaste: Sorbitol, Calcium Carbonate, Purified Water, Xylitol, Silica, Hydroxyapatite, Natural Strawberry Flavor, Sodium Cocoyl Glutamate, Sodium Bicarbonate, Xanthan Gum, Aloe Barbadensis Leaf Extract, Stevia Rebaudiana Leaf Extract

Charcoal Toothpaste: Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Oil, Activated Charcoal Powder, Xanthan Gum, Menthol, Aloe Barbadensis Leaf Extract, Stevia Rebaudiana Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract

Cinnamint Toothpaste: Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Hydroxyapatite, Silica, Sodium Cocoyl Glutamate, Xanthan Gum, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Mentha Piperita (Peppermint) Oil, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract.

We care about our planet. That’s why our biocompatible natural toothpaste tubes are made of 100% sugarcane bioplastic. To dispose of the tubes, we recommend compost pickup (you can also compost at home but it will take longer to break down). Our caps are also recyclable

Order within the next 23 hours 11 minutes to receive it. Estimated delivery is between Saturday, 30 Aug and Monday, 01 Sep.
  • Fluoride-free
  • Glycerin-free
  • Natural micro-hydroxyapatite
  • Remineralizes tooth enamel
  • Sustainably sourced
  • Made in the USA
  • Safe for all ages
  • Trusted by Dentists and B-corp Certified

Nothing To Lose – Everything To Gain

No Regrets Allowed! Try Wellnesse Risk-Free With Our Happiness Guarantee

At Wellnesse, we believe everything should be this good. That's why we're making it risk-free for you to try! If you're not happy with your purchase for whatever reason, just contact our customer service team within 30 days and we'll make sure you're happy.

Fluoride-free mint whitening toothpaste by Wellnesse shown with toothbrush, habit tracker, and smile shade guide for progress monitoring

60 Day Whitening Bundle

Regular price   $36.00 Sale price   $28.00

Clinical Research Proves Micro-Hydroxyapatite is Safer and As Effective as Fluoride

Backed by over 40 years of clinical research, hydroxyapatite—a naturally occurring mineral that makes up 97% of tooth enamel—has been shown to remineralize enamel, reduce plaque, and improve sensitivity. In multiple peer-reviewed studies, micro-hydroxyapatite toothpaste was found to be as effective as fluoride in preventing cavities, with added benefits for biocompatibility and safety, especially those prone to enamel erosion.

In Just 60 Days Users Report:

  • Healed cavities
  • Stronger, healthier teeth
  • Reduced sensitivity
  • Whiter, brighter teeth
  • No gum bleeding
  • Healthier-looking gums

Wellnesse Delivers Results In As Soon As 4 Weeks

Cavity Protection, Naturally

Say goodbye to fluoride and hello to micro-hydroxyapatite—a mineral that naturally remineralizes enamel, strengthens teeth, and helps prevent cavities without disrupting your oral microbiome. Our formula also includes xylitol to reduce cavity-causing bacteria, offering a comprehensive, non-toxic defense against decay

What Experts Are Saying

  • DR. MEGHAN THOMAS, DMD

    DR. MEGHAN THOMAS, DMD

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, that helps support tooth enamel to keep teeth strong. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else - without all the chemicals. Why would anyone NOT switch?”

  • DR. RYAN PORTER, DDS

    DR. RYAN PORTER, DDS

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • CHELSEA PULEO

    CHELSEA PULEO

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us… I love their philosophy as well as their clean ingredient list!"

Not Your Ordinary Toothpaste

Non-toxic • Fluoride-Free • Sustainably Sourced • Remineralizes Tooth Enamel • Safe for the Entire Family

How We Measure Up

Compare our formulation to the competition.

Wellnesse Toothpaste "Natural" Toothpaste Fluoride Toothpaste
✔️ Rebuilds enamel with real micro-hydroxyapatite ✖️ Uses synthetic nano-hydroxyapatite which isn’t natural ✖️ Made with fluoride, which is toxic if swallowed
✔️ Fills cavities by restoring lost minerals ✖️ Does not effectively repair cavities ✖️ Can weaken enamel and increase risk of decay
✔️ Safe for all ages ✖️ Contains hidden additives like glycerin ✖️ Contains harmful ingredients like SLS, parabens & more
✔️ Third-party tested and backed by science ✖️ Not third-party tested for safety or effectiveness ✖️ Not safe for young children or pregnant women
Fluoride-free mint whitening toothpaste by Wellnesse shown with toothbrush, habit tracker, and smile shade guide for progress monitoring

60 Day Whitening Bundle

Your Cart

"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

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