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Shop Best-Selling Oral Care

  • Wellnesse whitening toothpaste, hydroxyapatite serum, and charcoal bamboo toothbrush.

    Whitening System

    Regular price   $81.00 Sale price   $75.00

  • Wellnesse oral care kit featuring toothpaste, floss picks, probiotics, copper tongue scraper, and toothbrush

    Mineralizing Oral Care Kit

    Regular price   $103.00 Sale price   $68.00

60-Day Happiness Guarantee
4.7 · 2,100+ reviews

One box. The whole family's daily clean.

Everything your household needs to brush, floss, and thrive — delivered, so you never run out.

For a limited time Enjoy $77 in Savings (73% Off)

In every monthly box

  • Charcoal Toothpaste $15
  • Whitening Toothpaste $15
  • Strawberry Toothpaste (kid-loved) $15
  • Adult Bamboo Toothbrush $6
  • Silk Floss + Floss Picks $15
  • Mint Oral Probiotics $20
First Box only Your free bonuses
  • 3 Kids Bamboo Toothbrushes One for every little brusher
    $10 FREE
  • Copper Tongue Scraper Fresher breath, every morning
    $10 FREE

How it works

Simple, flexible, yours to control

1

Start for $29

Your first box ships today at the intro price — with the free kids' brushes and tongue scraper included.

2

Then $55/month

Your full family box arrives on your chosen schedule — a $31/mo saving vs. buying à la carte. The bonuses were a one-time welcome gift.

3

Adjust anytime

Skip a month, change your delivery date, or cancel — all from your account, no phone call needed.

Your box ships on a monthly cadence. You can skip, reschedule, or cancel anytime from your account.

Made by a mom, for families

Clean formulas you can pronounce

Wellnesse was built around what your family's mouths are actually made of — and left out everything they don't need.

Fluoride-free, on purpose

Safe if swallowed, gentle enough for the youngest brushers, effective enough for the whole household.

Hydroxyapatite remineralization

The same mineral that makes up your enamel — it helps strengthen and rebuild it, no bleaching agents required.

Sustainable packaging

Bamboo handles, plastic-free floss, recyclable tubes. A routine that's kinder to the planet your kids inherit.

Recommended by the Pros

Dentists trust it. Families love it.

“Hydroxyapatite is one of the most promising ingredients in modern oral care. I recommend Wellnesse to patients who want fluoride-free without giving up enamel support.”

Dr. Meghan Thomas, DMD
Biological Dentist

“For families, consistency is everything. A system the whole household will actually use — and that's safe for kids — is exactly what I want to see.”

Dr. Ryan Porter, DDS
General & Family Dentistry

“The move away from harsh detergents and toward microbiome-friendly formulas is where oral care is heading. Wellnesse is ahead of the curve.”

Dr. Meghan Thomas, DMD
Biological Dentist
Certified B-Corp
Trusted by Dentists
60-Day Happiness Guarantee
4.7 / 2,100+ reviews

The honest comparison

Why Families Are Switching to Wellnesse

Clinician-advised. Fluoride-free. Powered by 5% Micro-Hydroxyapatite.

Compare our formulation to typical toothpaste options.

What Matters Most Recommended Wellnesse Toothpaste Typical "Natural" Toothpaste Traditional Fluoride Toothpaste
Enamel Support Formulated with 5% micro-hydroxyapatite to help support enamel remineralization Often uses calcium or herbal blends with limited enamel support
Fluoride-Free
Designed for the Whole Family Gentle, non-toxic formula suitable for daily use Often includes age-based usage guidelines
Ingredient Transparency Carefully selected, non-toxic ingredients Varies Varies by manufacturer
Third-Party Testing Third-party tested for safety and quality Not always disclosed Varies by manufacturer
Whitening Support Naturally brightens while supporting enamel health
Formulated with Dentists & Clinicians Guided by a Dental Advisory Board
1,000,000+ Happy Smiles B-Corp Certified Recommended by Dental Professionals

2,100+ Verified Families

4.7 stars, and counting

4.7
Based on 2,100+ reviews
5★
4★
3★
2★
1★

The whole house is stocked

Three kids, two adults, and I finally stopped buying toothpaste at Target every week. The box shows up and we're set.

✓ Verified buyer · Danielle R.

My kids ask to brush

The strawberry one is a hit. Getting my 4-year-old to the sink used to be a battle — now she reminds me.

✓ Verified buyer · Priya M.

Great value, wish it shipped faster

Love everything in the box and the free gift was a nice surprise. First shipment took a few extra days but no complaints on the products.

✓ Verified buyer · Marcus T.

Fluoride-free without the guesswork

My dentist actually recommended hydroxyapatite so this checked every box. Teeth feel cleaner and I'm not worried about the kids swallowing it.

✓ Verified buyer · Sarah L.

Cancel-anytime is real

Paused it for a month while we traveled, right from the app. No hoops. That alone earned my trust.

✓ Verified buyer · Jordan K.

The $29 start made it easy to try

Low commitment to start, then the value on the monthly box speaks for itself. We're four months in.

✓ Verified buyer · Amanda G.

Good to Know

Questions, answered

Start the routine your family will keep

$29 today, then $55/month (save $31/mo). Free gift with your first box. Cancel anytime.

60-Day Happiness Guarantee · B-Corp Certified

Free bonuses (3 Kids Bamboo Toothbrushes + Copper Tongue Scraper, a $20 retail value) ship with your first subscription order only. Introductory price of $29 applies to the first box for new subscribers; recurring shipments are billed at $55 each. À-la-carte value reflects individual retail pricing. Individual results vary. Statements have not been evaluated by the FDA; this product is not intended to diagnose, treat, cure, or prevent any disease.

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"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

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