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Shop Best-Selling Oral Care

We use all natural green tea and a biocompatible mineral called Hydroxyapatite. The same material your teeth are made of, hydroxyapatite helps stimulate growth in your teeth. This process (called remineralization) can help your body repair existing cavities and avoid new ones.

ALL SMILES. NOTHING TO HIDE.

Non-Toxic, Sustainable, and it really works. There’s no reason not to switch. Certified By: Leaping Bunny, B Corp Certified.

THE WELLNESSE DIFFERENCE

We knew there had to be a way to create a toothpaste that was not only free from harmful ingredients, but that was also packed with natural compounds and minerals to help remineralize, whiten, and protect teeth. Our toothpaste evolved from years of research and thousands of hours tweaking recipes in our home kitchen.

The result?

In both ingredients and performance, Wellnesse Whitening Toothpaste stands out from the rest. Unlike other “all-natural” toothpastes, ours is truly free from harmful additives like glycerin, fluoride, and carrageenan.

Plus, our toothpaste isn’t just free from harmful chemicals -- it’s also packed with alternative natural ingredients that actually strengthen and protect your teeth. (And they clean just as well as the not-so-natural stuff.)

SHOP NATURAL TOOTHPASTE

WHAT EXPERTS ARE SAYING

  • DR. MEGHAN THOMAS, DMD

    DR. MEGHAN THOMAS, DMD

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”

  • DR. RYAN PORTER, DDS

    DR. RYAN PORTER, DDS

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • CHELSEA PULEO

    CHELSEA PULEO

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us…As someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so it’s a win for the whole family!"

Read all reviews

A BRAND YOU CAN TRUST (MADE WITH YOUR WELLNESS IN MIND!)

Because we know the environment is as important to you as it is to those of us at Wellnesse, we’ve made our tubes compostable. Which means every time you use our toothpaste, it’s a reminder you’re giving back to the planet. In fact, compared to other consumer products, Wellnesse has a negative carbon footprint--and that’s truly something to smile about. A fan-favorite creation originally whipped up in the kitchen of Wellness Mama creator (and mom of six), Katie Wells.

THOUSANDS OF 5-STAR REVIEWS

MARIA S.

“This is the perfect toothpaste for people who want to transition to natural, because it still feels like normal toothpaste.”

SAVANNAH

“I have been using this product for two weeks. My teeth are visibly whiter but the main difference is that my teeth feel less sensitive. I think it’s working!!!”

kim w

SARAH

"I have made Wellness Mama’s DIY toothpaste before and loved it but I don’t always have all the ingredients or the time to make it."

Your Savings: 10%

Your Savings: 20%

Your Savings: 15%

WHAT'S INSIDE OUR WHITENING TOOTHPASTE?

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HYDROXYAPATITE
A naturally occurring mineral that makes up tooth enamel and strengthens teeth

ALOE VERA
Eliminates disease-causing bacteria, whitens teeth and reduces staining

GREEN TEA POWDER
Combats bad breath, eliminates bacteria and is anti-inflammatory

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"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

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