Skip to content

Welcome guest

Please login or register

Shop Best-Selling Oral Care

For moms building a non-toxic household

7 reasons moms are rethinking their familyโ€™s oral care

You read food labels. You care about what goes on your family's skin. You've probably swapped more than a few products around your home. But what about the products your family puts in their mouths twice a day? Here are 7 reasons to take the same thoughtful approach to your oral care routine.

Free gifts with your first boxPause or cancel anytime

4.7

star average

2,100+

verified reviews

1,000,000+

tubes sold

Free gifts with your first box

4.7

star average

2,100+

verified reviews

1,000,000+

tubes sold

B-Corp

certified

Choose ingredients with a purpose

If you're already thoughtful about the ingredients your family uses every day, oral care deserves the same attention. Enamel naturally goes through cycles of losing and regaining minerals, so choosing a toothpaste with ingredients that support the enamel surface can make your twice-daily routine do more than simply clean teeth.

WHAT WE RECOMMEND

Daily enamel support

Brush with Wellnesse Whitening Toothpaste. Its micro-hydroxyapatite helps support and remineralize the enamel surface, while xylitol, sodium bicarbonate, and calcium carbonate help support a cleaner, more balanced mouth.

Sue S. | Verified Buyer

5.0

"Good cleaning, and for use as an enamel strengthening and replenishing agent. Use it daily for both."


Give enamel extra mineral support

Sometimes teeth need a little more targeted support than brushing alone. If cold drinks, sweet foods, or other everyday favorites make a tooth feel more reactive, supporting the tooth surface with an additional source of hydroxyapatite can be an easy extra step in your routine.

WHAT WE RECOMMEND

Extra sensitivity support

Apply Hydroxyapatite Serum after brushing. This concentrated formula uses hydroxyapatite to help support areas of the tooth surface that may feel more sensitive or reactive.

LuAnn M. | Verified Buyer

5.0

"I have had sensitive teeth due to grinding over the years and decided to try the serum. I had been using hydroxyapatite toothpaste for a couple weeks already. The serum IS WONDERFUL. I am so grateful it works! No more sensitivity ๐Ÿ’•"


"Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients."

DR. RYAN PORTER, DDS

Wellnesse Dental Advisory Board

Keep Your Mouth Comfortable Through Busy Days

Between coffee, workouts, school drop-offs, and everything else on your schedule, your mouth can sometimes feel dry. Saliva naturally helps wash away food and support a balanced oral environment, so supporting saliva flow can be especially helpful on days when your mouth doesn't feel as naturally hydrated.

WHAT WE RECOMMEND

Dry-mouth support

Use Wellnesse Whitening Toothpaste daily. The xylitol helps support saliva flow and a healthier oral environment, which is especially helpful when the mouth feels dry.

Caroline C. | Verified Buyer

5.0

"Finally, a purely natural toothpaste that tastes fresh and clean and doesn't dry out my mouth. The toothbrush is gentle on my teeth and gums yet cleans thoroughly."


Support sensitive teeth without a harsh routine

What you eat and drink can temporarily change the environment around your teeth. Coffee, citrus, wine, meals, and snacks can introduce acids throughout the day, making acid balance another important part of a thoughtful oral care routine.

WHAT WE RECOMMEND

Acid balance

Brush with Wellnesse Whitening Toothpaste. Sodium bicarbonate helps neutralize everyday acids from coffee, citrus, wine, meals, and snacks.

Lori | Verified Buyer

5.0

"I'm almost 60 and have been dealing with aging teeth and coffee stains. Wellnesse has brightened my teeth - and I feel good knowing that it has pure ingredients. I'm hooked!"


Brighten Without the Harsh Stuff

Coffee, tea, and everyday foods can leave surface buildup behind, but a brighter smile doesn't have to mean reaching for harsh whitening treatments. Gently polishing away that everyday buildup can help teeth look cleaner and brighter while fitting into the routine you're already doing.

WHAT WE RECOMMEND

Gentle brightening

Use Wellnesse Whitening Toothpaste consistently. Calcium carbonate gently polishes away surface buildup so teeth can look cleaner and brighter without harsh whitening.

Barbara L. | Verified Buyer

5.0

"My dentist and hygienist have noticed a favorable difference in the condition of my mouth and teeth. I don't have as much plaque buildup as I have had in the past."


Give Your Gumline the Same Attention as Your Teeth

A healthy oral care routine shouldn't stop at the surface of your teeth. Plaque and food debris can collect where teeth and gums meet, so cleaning along the gumline gently and thoroughly is an important part of your family's everyday brushing routine.

WHAT WE RECOMMEND

Gumline care

Clean along the gumline with the Soft Bamboo Toothbrush. The soft bristles help remove daily buildup where teeth and gums meet without harsh scrubbing.

Leslie W. | Verified Buyer

5.0

"I like it because it is soft to my gums and teeth. It is very different than other brushes and it is not plastic."


Donโ€™t Forget the Part Your Toothbrush Misses

Brushing your teeth doesn't clean every surface in your mouth. Food debris and bacteria can collect across the textured surface of your tongue, where a toothbrush may not fully reach, contributing to buildup and a less-fresh mouthfeel.

WHAT WE RECOMMEND

Tongue cleaning

Use the Copper Tongue Scraper daily. Scraping helps physically remove tongue buildup that can contribute to a less-fresh mouthfeel.

TM T. | Verified Buyer

5.0

"The tongue scraper has been a game changer... my tongue has changed from having a whitest film coating and now is getting a healthier color and texture back... So much cleaner and I can go farther back and across my tongue with my scraper than when I used my brush."

Dental Advisory Board

Oral care shaped by dental professionals

Our formulations are reviewed by practising dentists who use them in their own homes.

  • Dr. Griffin Cole

    DDS, NMD ยท Lead Advisor

  • Dr. Eric Roman

    DDS

  • Dr. Meghna Dassani

    DMD

  • Dr. Anthony Trovato

    PhD, MSACN, MNM, BSNu, BHS

  • Dr. Katie Lee

    DDS

Formulation

How we measure up

Compare our formulation to the alternatives.

What matters mostWellnesseAll-natural alternativeBig box brand
Fluoride-free Yes Yes No
Sustainably sourced Yes Yes No
Glycerin-free Yes No No
Safe for the whole family Yes No No

What customers report

In their own words

79%

say their gums appear healthier and their breath smells better

82%

say they feel more confident going to their dental appointments

In 60 days, customers report:

  • Fewer new problem areas at checkups
  • Teeth that feel stronger and cleaner
  • Less day-to-day sensitivity
  • Whiter, brighter-looking teeth
  • Less bleeding when brushing
  • Healthier-looking gums

Third-party verified

Our certifications

Save $87 ยท 69% off

Your 60+ Smile Routine

  • 2 ร— Whitening Toothpaste$30
  • 1 ร— Hydroxyapatite Serum$60

First order only โ€” your free gifts

  • $20 Gift CardFree
  • Copper Tongue ScraperFree
  • Bamboo ToothbrushFree

Regular price$126.00$39

per box, every 4 weeks ยท you save $87 every box

  • Pause or cancel anytime
  • 60-day happiness guarantee

Customer reviews

Thousands of five-star reviews

4.7 out of 52,100+ verified reviews

  • Hannah

    5.0

    "Completes my morning routine. I didn't know I needed this in my life until I had it. I feel like my mouth is the cleanest it has ever been after using this tongue scraper."

  • Maria R.

    4.0

    "Took me a couple of weeks to get used to the taste after decades of regular toothpaste, but I'm glad I stuck with it. The routine feels like a proper upgrade now."

  • Kendra T.

    5.0

    "We love this fluoride-free routine. It's become the thing our whole household uses, and I don't have to think twice about what's in it."

Questions

FAQs

Is this routine right for me if I already see a dentist regularly?

Yes. Wellnesse products are designed to work alongside your regular dental care, not replace it. If you have specific concerns about your oral health, we recommend checking with your dentist.

Is this a treatment for gum disease or other dental conditions?

No. This is a supportive oral care routine, not a treatment for any dental condition.

What does saliva have to do with oral health?

Saliva helps wash away food, neutralize acids, and deliver minerals to your enamel. When your mouth is dry, your teeth can have less of that natural protection.

What's in the box?

2 Whitening Toothpaste and 1 Hydroxyapatite Serum, plus a free $20 gift card, Copper Tongue Scraper, and Bamboo Toothbrush on your first order.

What's your guarantee?

A 60-day happiness guarantee. Contact customer service within 60 days if you're not satisfied.

Your Cart

"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

Your Cart is empty
Let's fix that

You might like...