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Mint whitening toothpaste in a Wellnesse fluoride-free tube, placed on a wooden tray with a patterned mint towel in the background. Fluoride-free mint whitening toothpaste trio from Wellnesse, displayed with fresh greenery and clean white background.
1 MILLION TUBES SOLD

A Healthier & Brighter Smile

Fluoride-Free, Hydroxyapatite Toothpaste

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Best-Selling Oral Care

  • Non toxic whitening toothpaste in a Wellnesse fresh mint tube, displayed on a wooden slab with green leafy background. Natural teeth whitening toothpaste tube with fluoride-free formula, shown with benefits like enamel strengthening and oral microbiome balance.

    Whitening Toothpaste

    $15.00

  • Dental clean kit by Wellnesse featuring toothpaste, floss picks, probiotics, copper tongue scraper, and bamboo toothbrush for oral health Oral care kit featuring Wellnesse products including toothpaste, floss, probiotics, floss picks, mouth blend, toothbrush, and tongue scraper.

    Mineralizing Oral Care Kit

    $103.00 $79.00

  • Tube of Wellnesse Vanilla Berry toothpaste on a white surface with greenery in the background Wellness toothpaste and wooden toothbrush on a wooden tray with a white background

    Vanilla Berry Toothpaste

    $15.00

  • Oral probiotics by Wellnesse in peppermint flavor with hydroxyapatite, designed to support fresh breath and oral microbiome health Probiotics for the mouth by Wellnesse shown with fluoride-free whitening toothpaste, formulated to support oral health and fresh breath.

    Mint Oral Probiotics

    $20.00

  • Charcoal Toothpaste Charcoal Toothpaste

    Charcoal Toothpaste

    $15.00

  • Children's strawberry toothpaste in a Wellnesse fluoride-free formula, displayed on a wood slice with greenery in the background. Natural strawberry toothpaste for children by Wellnesse, fluoride-free and kid-approved for flavor, shown with positive parent feedback statistics.

    Strawberry Toothpaste

    $15.00

Collection of Wellnesse toothpaste tubes on a white background
Collection of Wellnesse toothpaste tubes on a white background

Say Hello to Vanilla Berry

Weโ€™re excited to introduce our latest micro-hydroxyapatite powered toothpaste that supports your oral microbiome while making brushing taste like a treat.ย With a creamy swirl of vanilla and burst of berry goodness, kids (and adults) will love the taste!ย ย 

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Meet the Dentalย Experts Shaping the Future of Wellnesse Oral Care

Featured In

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PERSONAL CARE PRODUCTS CRAFTED BY A CONSCIOUS CONSUMER LIKE YOU

Wellnesse was started by a mom who was struggling with her own health. After doing tons of research, she realized most of the products on store shelves were filled with toxic ingredients. As such, she went to work formulating effective recipes for the personal care products used by her and her family.

What Experts Are Saying

  • DR. MEGHAN THOMAS, DMD

    DR. MEGHAN THOMAS, DMD

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?โ€

  • DR. RYAN PORTER, DDS

    DR. RYAN PORTER, DDS

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • CHELSEA PULEO

    CHELSEA PULEO

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for usโ€ฆAs someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so itโ€™s a win for the whole family!"

Read all reviews

Not Your Ordinary Toothpaste

Non-toxic โ€ข Fluoride-Free โ€ข Sustainably Sourced โ€ข Remineralizes Tooth Enamel โ€ข Safe for the Entire Family

Donโ€™t Take Our Word For Itโ€ฆ

  • HANNAH

    โ€œCompletes my morning routine. I didn't know I needed this in my life until I had it. I feel like my mouth is the cleanest it has ever been after using this tongue scraper."

  • BETH

    โ€œFinally a high quality product my prone to eczema family can all use. I love that our hair actually comes out clean and with no lingering residue or greasiness. Clean, conditioned hair, no mess, no fuss. This is the real deal we've all been hoping for!โ€

  • NANCY

    โ€œShiny smile. This is my go to toothpaste along with Wellnesse mint toothpaste. When putting a product in your mouth it has to be 100% natural and beneficial and thatโ€™s what this product isโ€

Personal Care Products for the Entire Family

Loved by millions. Each formulation originally created by a mom who decided to take her health and her familyโ€™s health into her own hands.

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Your Guide to Non-Toxic Living

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"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

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