The Science
Wellnesse uses Hydroxyapatite to help remineralize teeth, heal cavities and reduce sensitivity in 98% of mouths while whitening over standard toothpaste - in just 60 days!
Oral Care Approved by Top Dental Professionals
Whitening Toothpaste
$15.00
Clinical Research Proves Hydroxyapatite is Safer and As Effective as Fluoride
Backed by over 40 years of clinical research, hydroxyapatite—a naturally occurring mineral that makes up 97% of tooth enamel—has been shown to remineralize enamel, reduce plaque, and improve sensitivity. In multiple peer-reviewed studies, hydroxyapatite toothpaste was found to be as effective as fluoride in preventing cavities, with added benefits for biocompatibility and safety, especially those prone to enamel erosion.
In Just 60 Days Users Report:
- Healed cavities
- Stronger, healthier teeth
- Reduced sensitivity
- Whiter, brighter teeth
- No gum bleeding
- Healthier-looking gums
Wellnesse Delivers Results In As Soon As 4 Weeks
Cavity Protection, Naturally
Say goodbye to fluoride and hello to hydroxyapatite—a mineral that naturally remineralizes enamel, strengthens teeth, and helps prevent cavities without disrupting your oral microbiome. Our formula also includes xylitol to reduce cavity-causing bacteria, offering a comprehensive, non-toxic defense against decay
What Experts Are Saying
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DR. MEGHAN THOMAS, DMD
"I use Wellnesse toothpaste and recommend it to my patients.
It contains hydroxyapatite, that helps support tooth enamel to keep teeth strong. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else - without all the chemicals. Why would anyone NOT switch?”
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DR. RYAN PORTER, DDS
"I highly recommend it for all my patients. It's simply much healthier and reparative.
Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."
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CHELSEA PULEO
"I love their philosophy as well as their clean ingredient list.
Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us… I love their philosophy as well as their clean ingredient list!"
Not Your Ordinary Toothpaste
Non-toxic • Fluoride-Free • Sustainably Sourced • Remineralizes Tooth Enamel • Safe for the Entire Family
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Why 1M People LOVE This Toothpaste
Whitening Toothpaste
$15.00
How We Measure Up
Compare our formulation to the competition.
| Wellnesse Toothpaste | "Natural" Toothpaste | Fluoride Toothpaste | |
|---|---|---|---|
| ✔️ Rebuilds enamel with real hydroxyapatite | ✖️ Uses synthetic nano-hydroxyapatite which isn’t natural | ✖️ Made with fluoride, which is toxic if swallowed | |
| ✔️ Fills cavities by restoring lost minerals | ✖️ Does not effectively repair cavities | ✖️ Can weaken enamel and increase risk of decay | |
| ✔️ Safe for all ages | ✖️ Contains hidden additives like glycerin | ✖️ Contains harmful ingredients like SLS, parabens & more | |
| ✔️ Third-party tested and backed by science | ✖️ Not third-party tested for safety or effectiveness | ✖️ Not safe for young children or pregnant women |
- HBHope B.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars23 hours agoBright Saver
Teeth feel squeaky clean and look noticeably whiter after only a few weeks! Years of drinking coffee had stained my teeth quite a bit, but they are whitening! My next dental appt is in 3 weeks and anticipating positive feedback from the dentist :)
- DBDarlene B.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars4 days agoI like it a lot
It was hard to find a natural toothpaste that I like to continue to use. But this one fits everything I was looking for. So glad I decided to try it, I was almost going to give up soon looking for a natural toothpaste, glad I didn’t and tried this one. Will be reordering again, and that says a lot about this product.
- DDDONNA D.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars3 weeks agoClean and Tastes Great
Tried the toothpaste for the first time and I really do like it. Just wish it wasn’t so pricey. I’m going to keep using it to see if it makes a difference.
- MMMatt M.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars3 months agoSolid, keeping the cavities away
I’ve been using this about 7 months. I get a lot of cavities. Last dental appointment, I had no new cavities. Great taste.
- RBRobert B.Verified BuyerReviewingWhitening ToothpasteI recommend this productRated 5 out of 5 stars3 months agoI didn't expect it, but it really whitens
The taste is good & the results are even better.
