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"I wish I had found this toothpaste many years ago. My teeth feel cleaner, look whiter and have less plaque. Just from using it for a week!"
— Sarah, Wellnesse Customer
Fluoride-Free Whitening Toothpaste with Micro-Hydroxyapatite (Over 1 million sold!)
✅ Eases tooth sensitivity and repairs enamel for stronger, healthier teeth.
✅ Remineralizes teeth and prevents cavities.
✅ Eliminates bacteria and reduces gum inflammation.
✅ Provides fresh breath with a subtle, pleasant taste with a light minty taste
✅ Fluoride-free, glycerin-free, and vegan for a healthier mouth.
✅ Made with natural superpower ingredients such as Micro-Hydroxyapatite, Xylitol, Neem Oil, Green Tea Powder & Aloe Vera.
Enjoy stronger healthier teeth...naturally
100% No-Risk Happy Smile Guarantee
Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract
We care about our planet. That’s why our biocompatible natural toothpaste tubes are made of 100% sugarcane bioplastic. To dispose of the tubes, we recommend compost pickup (you can also compost at home but it will take longer to break down). Our caps are also recyclable.
UN-FUN FACT: Did you know that the FDA classes fluoride as a poison?
FLUORIDE-FREE & GOING STRONG
Over 95% of toothpastes sold in the US use toxic fluoride! Here's why we will NEVER use it...
Because excess fluoride can weaken bones, cause neurotoxicity, and suppress the thyroid – we stick to all-natural hydroxyapatite as our go-to mineral to keep your teeth healthy & strong!
The benefits of hydroxyapatite are unmatched without any side effects! No poison control warning needed like in conventional toothpastes.
Made With Natural Ingredients that ACTUALLY WORK!
Hydroxyapatite
A naturally occurring mineral that makes up tooth enamel and strengthens teeth
Xylitol
Enhances saliva flow and supports healthy pH levels in the mouth
Neem Oil
Prevents tooth decay and gum disease
Aloe Vera
Eliminates disease-causing bacteria, whitens teeth, and reduces staining
HIGH QUALITY. INTEGRITY. TRANSPARENCY.
A BRAND YOU CAN TRUST (MADE WITH YOUR WELLNESS IN MIND!)
Wellnesse was started by a mom who struggled with her own health and discovered that most store-bought products were filled with toxic ingredients. Determined to find healthy alternatives, she began creating DIY recipes for personal care products for her family.
After years of research and countless refinements, our signature Hydroxyapatite Whitening Toothpaste was born, packed with natural ingredients that remineralize, whiten, and protect teeth. We support the environment with compostable tubes and a negative carbon footprint. Certified by Leaping Bunny and B Corp, our toothpaste is sustainable and 100% non-toxic.
Switch to Wellnesse for safe, natural oral care that your whole family can trust.
What Experts Are Saying...
DR. MEGHAN THOMAS, DMD
"I use Wellnesse toothpaste and recommend it to my patients.
It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”
DR. RYAN PORTER, DDS
"I highly recommend it for all my patients. It's simply much healthier and reparative.
Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."
DR. CHELSEA PULEO, NP
"I love their philosophy as well as their clean ingredient list.
Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us…As someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so it’s a win for the whole family!"
Why Over 1 Million Customers LOVE Our Toothpaste...
★ ★ ★ ★ ★
"I have had a bout of cavities and nerve pain in my teeth. I also have teeth that have looked "transparent-like". I have used this hydroxyapatite toothpaste for over a year, probably close to 2. It is the only toothpaste I want to use. My teeth not only look better but feel stronger. No nerve pain or sensitive teeth anymore. It's simply the best!"
— Becky W.
★ ★ ★ ★ ★
"It's spendy but my husband and I think it is totally worth it. Our teeth are whiter and feel "healthier". I was having some tooth sensitivity and since using this toothpaste it is all gone. We keep coming back and buying more."
— Kristen P.
★ ★ ★ ★ ★
"We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth."
— Kendra T.