The Science
Wellnesse uses Hydroxyapatite to help remineralize teeth, heal cavities and reduce sensitivity in 98% of mouths while whitening over standard toothpaste - in just 60 days!
Oral Care Approved by Top Dental Professionals
Charcoal Toothpaste
$15.00
Wellnesse Delivers Results In As Soon As 4 Weeks
Cavity Protection, Naturally
Say goodbye to fluoride and hello to hydroxyapatite—a mineral that naturally remineralizes enamel, strengthens teeth, and helps prevent cavities without disrupting your oral microbiome. Our formula also includes xylitol to reduce cavity-causing bacteria, offering a comprehensive, non-toxic defense against decay
What Experts Are Saying
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DR. MEGHAN THOMAS, DMD
"I use Wellnesse toothpaste and recommend it to my patients.
It contains hydroxyapatite, that helps support tooth enamel to keep teeth strong. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else - without all the chemicals. Why would anyone NOT switch?”
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DR. RYAN PORTER, DDS
"I highly recommend it for all my patients. It's simply much healthier and reparative.
Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."
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CHELSEA PULEO
"I love their philosophy as well as their clean ingredient list.
Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us… I love their philosophy as well as their clean ingredient list!"
Not Your Ordinary Toothpaste
Non-toxic • Fluoride-Free • Sustainably Sourced • Remineralizes Tooth Enamel • Safe for the Entire Family
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Why 1M People LOVE This Toothpaste
Whitening Toothpaste
$15.00
How We Measure Up
Compare our formulation to the competition.
| Wellnesse Toothpaste | "Natural" Toothpaste | Fluoride Toothpaste | |
|---|---|---|---|
| ✔️ Rebuilds enamel with real hydroxyapatite | ✖️ Uses synthetic nano-hydroxyapatite which isn’t natural | ✖️ Made with fluoride, which is toxic if swallowed | |
| ✔️ Fills cavities by restoring lost minerals | ✖️ Does not effectively repair cavities | ✖️ Can weaken enamel and increase risk of decay | |
| ✔️ Safe for all ages | ✖️ Contains hidden additives like glycerin | ✖️ Contains harmful ingredients like SLS, parabens & more | |
| ✔️ Third-party tested and backed by science | ✖️ Not third-party tested for safety or effectiveness | ✖️ Not safe for young children or pregnant women |
- HMHeather M.Verified BuyerRated 5 out of 5 stars3 months agoCharcoal Toothpaste
I don't use it daily but love to use it once a week to whiten my smile.
- HSHannah S.Verified BuyerRated 5 out of 5 stars1 year agoRefreshing
I am new to charcoal toothpaste and look forward to seeing how it performs over time. But it is nice to use!
- RLRose L.Verified BuyerRated 5 out of 5 stars17 seconds agoMy new favorite toothpaste
Cleans my teeth really well, fresh minty flavor that I love, and great ingredients. Doesn’t leave a charcoal mess in my sink either. Perfect for my needs.
- NPNicole P.Verified BuyerRated 5 out of 5 stars4 days agoAs advertised.
My teeth are not naturally white, but this helps brighten them. Great product.
- SIShea I.Verified BuyerRated 5 out of 5 stars3 weeks agoSeems to work
This works well for a charcoal toothpaste replacement
