I like this toothpaste a lot. It has a wonderful flavor and feels very refreshing. I have compared it with 3 other non fluoride and natural ingredient toothpastes. This one is by far my favorite. I prefer the ingredients and the flavor. The transparency and honesty of the company is very important to me. I like how they go above and beyond to give extra information about their ingredients. Recently they emailed important details about their choice of the type of hydroxyapatite. Knowing that it is not synthetic makes a big difference to me. I believe that I can trust this company because it seems they really care about their customers and the environment.

Over the years I have slowly moved from traditional toothpaste to more naterial brands. I found out about your products from a Paleovalley email. I read about the ingredients. I total get the thought proceed of what you are trying to achieve, well in part. I was excited to get the toothpaste and Oral Probiotics. I noticed within a week my teeth feel cleaner. I think my mouth is now part of my whole digestive system. Other products kill off the microbial biome. I know these two products will help me get to the next step of health. I have not even talked about the minerals you have in both products that will help strengthen my teeth. I also enjoy the fact the Oral Probiotics help to freshen my breath. The tooth paste in first two weeks has not brightened my teeth per-say, but also I drink coffee daily.

Wonderful flavor, wonderful feel, and best of all, wonderful ingredients to feel good about! However, there was a small cut in the top of the large tube that we bought. I gave the travel size to our son, and that one is totally fine, and he likes the flavor, when he hasn't always liked all toothpaste flavors! Using the bigger one kind of worried me about safety, but so far it seems okay. Maybe when I get to the top, I just won't use that part, in case. It squeezed out from the hole cut at the top each time I used it the first couple days, but I think it hardened enough that it's not squeezing out the top anymore, as long as I try to squeeze carefully and mostly near the bottom. I love the smoothness, flavor, and the naturalness of the floss, as well!