Whitening Toothpaste


Rated 4.8 out of 5 stars
1,126 Reviews
Regular price



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Our remineralizing fluoride-free hydroxyapatite toothpaste is so good for your oral health your dentist will ask you what you've been doing.

We use hydroxyapatite and other natural ingredients to…

  • Clean teeth
  • Correct cavities
  • Remove stains
  • Soothe gums
  • Freshen breath

All smiles, no harsh chemicals. Dental care you can trust!

Pro Tip: After brushing with our Whitening Toothpaste, we recommend spitting the extra toothpaste out and not rinsing. This will help further remineralization! Pair it with our toothbrush for the complete set.


Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract


Compostable Bioplastic Packaging

We care about our planet. That’s why our biocompatible natural toothpaste tubes are made of 100% sugarcane bioplastic. To dispose of the tubes, we recommend compost pickup (you can also compost at home but it will take longer to break down). Our caps are also recyclable.


Because excess fluoride can weaken bones, cause neurotoxicity, and suppress the thyroid – we stick to all-natural hydroxyapatite as our go-to mineral to keep your teeth healthy & strong! The benefits of hydroxyapatite are unmatched without any side effects! No poison control warning needed like in conventional toothpastes.


"It's been more than a year that I started using this hydroxyapatite toothpaste and since then it seems to help with cavities vs whitening. I've gotten a cleaning done about 4x at the dentist and not once did they say I have cavities. Mind you, I love sweets and candy!"

BABE - AUGUST 6, 2022

Glycerin-Free Formula Leaves No Gunk Behind... Allowing Your Body To Do What It Does Naturally

At Wellnesse, we're proud of what's NOT in our oral care products. Most glycerin is derived from GMO vegetable oils which can wreak havoc on your dental health and oral hygiene. That's why we use a glycerin-free formula that lets your body do what it does naturally – keeping your teeth healthy & beautiful.


"I have had a bout of cavities and nerve pain in my teeth. I also have teeth that have looked "transparent-like". I have used this hydroxyapatite toothpaste for over a year, probably close to 2. It is the only toothpaste I want to use. My teeth not only look better but feel stronger. No nerve pain or sensitive teeth anymore. It's simply the best!"



This naturally occurring mineral makes up your teeth — giving you strong, healthy enamel while correcting cavities.

Not only does this gel soothe the skin inside your mouth, it also whitens teeth, reduces staining, and fights bad bugs to give your mouth a happy microbiome.

Neem Oil
This tropical tree oil has antibacterial properties that prevent plaque buildup and gum disease.

With antioxidant rich, anti-inflammatory properties that fight bad breath, green tea is as great in your toothpaste as it is in your cup.

Curious about what else is in our toothpaste?


-- What Folks Like You Are Saying About Our Whitening Toothpaste --

Kristen P.

It's spendy but my husband and I think it is totally worth it. Our teeth are whiter and feel "healthier". I was having some tooth sensitivity and since using this toothpaste it is all gone. We keep coming back and buying more.


I use Wellnesse toothpaste and recommend it to my patients. It contains hydroxyapatite, a naturally occurring mineral that helps remineralize enamel to keep the tooth surface strong. Ingredients like neem and green tea to support a healthy oral microbiome.


We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth.

Balance Your Oral Microbiome

We use a combination of powerful, all-natural ingredients to fight the overgrowth of bad bacteria that cause plaque, tooth decay, tooth sensitivity, demineralization, and bad breath. By balancing your oral microbiome, Wellnesse hydroxyapatite toothpaste uses the best ingredients nature has to offer to keep your mouth and teeth happy!

  • Dr Meghan Thomas
    5 star rating

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”

  • 5 star rating

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • 5 star rating

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us…As someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so it’s a win for the whole family!"

Rated 4.8 out of 5 stars
Based on 1,126 reviews
Total 5 star reviews: 966 Total 4 star reviews: 109 Total 3 star reviews: 27 Total 2 star reviews: 10 Total 1 star reviews: 14
95%would recommend this product
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1,126 reviews
  • HF
    Heidi F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Will never quit this tooth paste. I keep one in each bathroom!

    It’s amazing. My dentist told me, that whatever I’m doing, to keep doing it!🤪🙏

  • LL
    Linda L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    I think the title is great.

    I like this toothpaste a lot. It has a wonderful flavor and feels very refreshing. I have compared it with 3 other non fluoride and natural ingredient toothpastes. This one is by far my favorite. I prefer the ingredients and the flavor. The transparency and honesty of the company is very important to me. I like how they go above and beyond to give extra information about their ingredients. Recently they emailed important details about their choice of the type of hydroxyapatite. Knowing that it is not synthetic makes a big difference to me. I believe that I can trust this company because it seems they really care about their customers and the environment.

  • KM
    Kevin M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    The more you know

    Over the years I have slowly moved from traditional toothpaste to more naterial brands. I found out about your products from a Paleovalley email. I read about the ingredients. I total get the thought proceed of what you are trying to achieve, well in part. I was excited to get the toothpaste and Oral Probiotics. I noticed within a week my teeth feel cleaner. I think my mouth is now part of my whole digestive system. Other products kill off the microbial biome. I know these two products will help me get to the next step of health. I have not even talked about the minerals you have in both products that will help strengthen my teeth. I also enjoy the fact the Oral Probiotics help to freshen my breath. The tooth paste in first two weeks has not brightened my teeth per-say, but also I drink coffee daily.

  • RS
    Rene S.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    6 months ago
    Great flavor, ingredients, and clean feel, but had a little cut in the top!

    Wonderful flavor, wonderful feel, and best of all, wonderful ingredients to feel good about! However, there was a small cut in the top of the large tube that we bought. I gave the travel size to our son, and that one is totally fine, and he likes the flavor, when he hasn't always liked all toothpaste flavors! Using the bigger one kind of worried me about safety, but so far it seems okay. Maybe when I get to the top, I just won't use that part, in case. It squeezed out from the hole cut at the top each time I used it the first couple days, but I think it hardened enough that it's not squeezing out the top anymore, as long as I try to squeeze carefully and mostly near the bottom. I love the smoothness, flavor, and the naturalness of the floss, as well!

    W Profile picture for Wellnesse
    6 months ago

    Thank you for the feedback! We're so sorry your toothpaste tube had a hole in it. Please reach out to support@wellnesse.com so we can make things right :)

  • MJ
    Margaret J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great product!!!

    Absolutely love this product!!! My teeth are whiter but more important my whole mouth feels clean & healthier!!! Thanks for an awesome product!!!

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