Charcoal Toothpaste


Rated 4.8 out of 5 stars
84 Reviews
Regular price


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Our best-selling fluoride-free remineralizing hydroxyapatite toothpaste, now with an exciting remix featuring the power of activated charcoal. Experience an intensified teeth whitening effect and an added detoxification boost for your oral care routine.

We prioritize your oral health by using hydroxyapatite and other natural ingredients to provide you with:

  • Clean teeth
  • Detoxification
  • Correct cavities
  • Remove surface stains
  • Soothe gums
  • Freshen breath

All smiles, no harsh chemicals. Dental care you can trust! 


We believe that everyone deserves a healthy smile without compromising their well-being.


How to use: Supercharge your oral care with our activated Charcoal Toothpaste 2-3 times a week. Use our Whitening Toothpaste in between your charcoal sessions.


Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Oil, Activated Charcoal Powder, Xanthan Gum, Menthol, Aloe Barbadensis Leaf Extract, Stevia Rebaudiana Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract


Compostable Bioplastic Packaging

We care about our planet. That’s why our biocompatible natural toothpaste tubes are made of 100% sugarcane bioplastic. To dispose of the tubes, we recommend compost pickup (you can also compost at home but it will take longer to break down). Our caps are also recyclable

Supercharged With Charcoal

We use activated charcoal powder to pull and bind to toxins and stains in your mouth to give you a cleaner, whiter, and healthier smile! Because charcoal is so powerful, we only recommend using it 2-3x a week alongside our Whitening Toothpaste.


Glycerin-Free Formula Leaves No Gunk Behind... Allowing Your Body To Do What It Does Naturally

At Wellnesse, we're proud of what's NOT in our oral care products. Most glycerin is derived from GMO vegetable oils which can wreak havoc on your dental health and oral hygiene. That's why we use a glycerin-free charcoal-based formula that lets your body do what it does naturally – keeping your teeth healthy & beautiful.


"I’ve used dozens of different natural toothpastes over the years and this is by far my favorite charcoal variety! My teeth feel so clean, my breath fresh, and I have whiter teeth than ever whiter than ever! I highly recommend it!"


Fluoride-Free & Going Strong

Because excess fluoride can weaken bones, cause neurotoxicity, and suppress the thyroid – we stick to all-natural hydroxyapatite as our go-to mineral to keep your teeth healthy & strong! The benefits of hydroxyapatite are unmatched without any side effects! No poison control warning needed like in conventional toothpastes.


"I already use and love the Whitening Toothpaste, so I was hesitant about adding the Charcoal into my routine. I've only used it a few times, and my teeth have a BRILLIANT WHITE already! I will continue to use this in rotation with the Whitening Toothpaste."



Super fine activated charcoal powder acts like a magnet to toxins in your mouth to detoxify and remove stains.

This tropical tree oil has antibacterial properties that prevent plaque buildup and gum disease.

Not only does this gel soothe the skin inside your mouth, it also whitens teeth, reduces staining, and fights bad bugs to give your mouth a happy microbiome.

With antioxidant rich, anti inflammatory properties that fight bad breath, green tea is as great in your toothpaste as it is in your cup.

This mineral makes up your teeth — giving you strong , healthy enamel while correcting cavities.

Curious about what else is in our toothpaste?


--What Folks Like You Are Saying About Our Charcoal Toothpaste --

Rose W.

Really good
“I like this charcoal toothpaste. It has a nice flavor and isn't worryingly gritty.
A few other brands I've tried have not had the mint flavor and are REALLY gritty feeling, like I'm worried what it was doing to my enamel.”

Mallory L.

“I am forever a convert to clean, fluoride-free toothpaste now. Not gonna lie, I was using the chemical stuff forever because natural brands never made my mouth feel clean enough. Never again. I don't know what Wellnesse is doing differently, but my mouth always feels so minty clean now - even after a full night's sleep?? The charcoal one is great, taste is lovely, and results are fantastic.

Seth S.

Tastes great, works better
“I've tried a lot of charcoal toothpastes over the years and this is my new favorite. It tastes great while not being overpowering, it works amazing, and doesn't leave a mess like some others do.”

Balance Your Oral Microbiome

We use a combination of powerful, all-natural ingredients to fight the overgrowth of bad bacteria that cause plaque, tooth decay, tooth sensitivity, demineralization, and bad breath. By balancing your oral microbiome,  Wellnesse hydroxyapatite toothpaste uses the best ingredients nature has to offer to keep your mouth and teeth happy!

  • Dr Meghan Thomas
    5 star rating

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”

  • 5 star rating

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • 5 star rating

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us…As someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so it’s a win for the whole family!"

Rated 4.8 out of 5 stars
Based on 84 reviews
Total 5 star reviews: 69 Total 4 star reviews: 12 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 1
96%would recommend this product
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84 reviews
  • HS Profile picture for Hannah S.
    Hannah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago

    I am new to charcoal toothpaste and look forward to seeing how it performs over time. But it is nice to use!

  • ED
    Elizabeth D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12 seconds ago
    Love, love LOVE

    My teeth are clean and white. I love the clean ingredients. I have been very impressed with this toothpaste.

  • MH
    Mary H.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    3 days ago
    Still in Review

    I just received my Charcoal Toothpaste but love it so far. My teeth seem whiter even after using it only a few times.

  • NO
    Noelle O.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Love Charcoal

    I use this three times a week (and the whitening one the rest of the time) just to keep my teeth as white as possible. I drink a lot of tea and am sure this discolor my teeth a bit, hence the charcoal.

  • JF
    Joy F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Love the Charcoal

    I really love this charcoal toothpaste. The flavors are great and it’s easy to get out of the tube (better than the regular mint paste)..

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