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While most toothpastes are supposed to remove built up plaque and bacteria, they’re actually made with abrasive chemicals that strip the natural minerals from your teeth. Over time, exposure to these chemicals does the opposite of what they claim and contributes to poor oral health, cavities, and gum disease.
When we developed Wellnesse Whitening Toothpaste, we set out to solve this problem. Instead of fluoride and harsh whitening compounds, we use all natural green tea and a biocompatible mineral called hydroxyapatite. The minty flavor not only keeps your breath fresh all day long, but the natural properties in our toothpaste make your smile whiter and brighter with every brush.
While our Whitening Toothpaste has been an oral care powerhouse since the very beginning, we decided to take things to a whole new level by making it part of an unstoppable whitening duo with our new Charcoal Toothpaste. Made with all our original fan-favorite ingredients, this charcoal formula utilizes the power of activated charcoal powder to pull toxins from the teeth, gums, and mouth for a gentle, minty detox.
We knew the Whitening Toothpaste and the Charcoal Toothpaste were a match made in heaven and the best oral care health comes from using these two together.
Non-toxic, sustainable, and it really works. There’s no reason not to switch. Certified By: Leaping Bunny, B Corp Certified.
In a time where there are literally thousands of "all-natural" products on store shelves, it can be hard to know who to trust. We found this out the hard way when we started doing our research... and discovered that not all "natural" toothpastes are created equal.
In fact, did you know that most store-bought toothpaste is actually sabotaging your oral microbiome and destroying your teeth and gums? The more we looked into it, the more we were shocked to find that many ingredients found in all-natural toothpastes can contribute to poor oral health, cavities, and gum disease. And the few natural toothpastes that do deliver on ingredients are rarely effective or that pleasant to use. So we decided to make our own, for the health of our family - and yours.
We knew there had to be a way to create a toothpaste that was not only free from harmful ingredients, but that was also packed with natural compounds and minerals to help remineralize, whiten, and protect teeth. Our toothpaste evolved from years of research and thousands of hours tweaking recipes in our home kitchen.
In both ingredients and performance, Wellnesse Whitening Toothpaste and Charcoal Toothpaste stands out from the rest. Unlike other “all-natural” toothpastes, ours is truly free from harmful additives like glycerin, fluoride, and carrageenan.
Plus, our toothpaste isn’t just free from harmful chemicals -- it’s also packed with alternative natural ingredients that actually strengthen and protect your teeth. (And they clean just as well as the not-so-natural stuff.)
With Wellnesse toothpaste, you don’t have to sacrifice any quality or effectiveness. The minty flavor keeps your breath fresh all day, and the natural properties make your smile whiter and brighter with every brush. Kids (and picky spouses) love it. No odd flavor or gritty consistency. It performs and feels just like “regular” toothpaste.
Because we know the environment is as important to you as it is to those of us at Wellnesse, we’ve made our tubes compostable. Which means every time you use our toothpaste, it’s a reminder you’re giving back to the planet. In fact, compared to other consumer products, Wellnesse has a negative carbon footprint--and that’s truly something to smile about. A fan-favorite creation originally whipped up in the kitchen of Wellness Mama creator (and mom of six), Katie Wells.
It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”
“This is the perfect toothpaste for people who want to transition to natural, because it still feels like normal toothpaste.”
“I have been using this product for two weeks. My teeth are visibly whiter but the main difference is that my teeth feel less sensitive. I think it’s working!!!”
"I have made Wellness Mama’s DIY toothpaste before and loved it but I don’t always have all the ingredients or the time to make it."
With Wellnesse toothpaste, you don’t have to sacrifice any quality or effectiveness. The minty flavor keeps your breath fresh all day, and the natural properties make your smile whiter and brighter with every brush
A naturally occurring mineral that makes up tooth enamel and strengthens teeth
Eliminates disease-causing bacteria, whitens teeth and reduces staining
GREEN TEA POWDER
Combats bad breath, eliminates bacteria and is anti-inflammatory
After our co-founder Katie had her first child, she got sick -- and it launched her into a years-long journey to figure out what was wrong with her and how to get better.
Pulling from her journalism background (and her experience writing for her blog Wellness Mama), Katie spent thousands of hours reading studies and researching ingredients. She even went back to school to study nutrition and learned that she needed to avoid the harmful ingredients that were common in most personal care products because they seemed to make her condition worse.
Katie found that making her own personal care products from scratch was the only way to avoid harmful ingredients. In the process, she used her newfound passion for nutrition as the foundation to create recipes that went beyond safe -- they nourished the body from the outside in. And she couldn’t believe the results.
With her homemade toothpaste, Katie was able to drastically improve her oral health and even remineralized several small cavities. Her teeth got healthier and whiter, and when she shared the toothpaste with family and friends, they experienced the same results and kept asking for more!
Realizing that many people don't have the time to make their own products from scratch, Katie created Wellnesse to get her life-changing formulas to as many families as possible.
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