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"My teeth not only look better but feel stronger. No nerve pain or sensitive teeth anymore. It's simply the best!"

BECKY W

Verified buyer

"Our teeth are whiter and feel "healthier". I was having some tooth sensitivity and since using this toothpaste it is all gone."

KRISTEN P.

Verified buyer

"We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth."

KENDRA T.

Verified buyer

1 MILLION TUBES SOLD

Whitening Toothpaste

$15.00 USD

Our remineralizing fluoride-free hydroxyapatite toothpaste is so good for your oral health your dentist will ask you what you've been doing.

We use hydroxyapatite and other natural ingredients to…

  • Clean teeth
  • Correct cavities
  • Remove stains
  • Soothe gums
  • Freshen breath

All smiles, no harsh chemicals. Dental care you can trust!

Pro Tip: After brushing with our Whitening Toothpaste, we recommend spitting the extra toothpaste out and not rinsing. This will help further remineralization! Pair it with our toothbrush for the complete set.

Calcium Carbonate, Sorbitol, Purified Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract

We care about our planet. That’s why our biocompatible natural toothpaste tubes are made of 100% sugarcane bioplastic. To dispose of the tubes, we recommend compost pickup (you can also compost at home but it will take longer to break down). Our caps are also recyclable

Order within the next 23 hours 11 minutes to receive it. Estimated delivery is between Thursday, 09 Jan and Saturday, 11 Jan.
  • Fluoride-free
  • Glycerin-free
  • Natural micro-hydroxyapatite
  • Remineralizes tooth enamel
  • Sustainably sourced
  • Made in the USA
  • Safe for all ages
  • Trusted by Dentists and B-corp Certified

"My teeth not only look better but feel stronger. No nerve pain or sensitive teeth anymore. It's simply the best!"

BECKY W

Verified buyer

"Our teeth are whiter and feel "healthier". I was having some tooth sensitivity and since using this toothpaste it is all gone."

KRISTEN P.

Verified buyer

"We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth."

KENDRA T.

Verified buyer

Nothing To Lose – Everything To Gain

No Regrets Allowed! Try Wellnesse Risk-Free With Our Happiness Guarantee

At Wellnesse, we believe everything should be this good. That's why we're making it risk-free for you to try! If you're not happy with your purchase for whatever reason, just contact our customer service team within 30 days and we'll make sure you're happy.

How We Measure Up

Compare our formulation to the competition.

Wellnesse All-Natural Alternative Big Box Brand
Fluoride-Free
Sustainably Sourced
Glycerin-Free
Safe for Entire Family

What Experts Are Saying

  • DR. MEGHAN THOMAS, DMD

    DR. MEGHAN THOMAS, DMD

    "I use Wellnesse toothpaste and recommend it to my patients.

    It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”

  • DR. RYAN PORTER, DDS

    DR. RYAN PORTER, DDS

    "I highly recommend it for all my patients. It's simply much healthier and reparative.

    Wellnesse is amazing! Not only do I use Wellnesse for my personal care, I highly recommend it for all my patients. It's simply much healthier and reparative."

  • CHELSEA PULEO

    CHELSEA PULEO

    "I love their philosophy as well as their clean ingredient list.

    Finding a toothpaste with clean ingredients that actually works has been a challenge for me. When I discovered Wellnesse, I knew it was the right fit for us…As someone who is always trying to make better choices for my family, I love their philosophy as well as their clean ingredient list. Plus my children love the kids strawberry toothpaste so it’s a win for the whole family!"

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Balance Your Oral Microbiome

We use a combination of powerful, all-natural ingredients to fight the overgrowth of bad bacteria that cause plaque, tooth decay, tooth sensitivity, demineralization, and bad breath. By balancing your oral microbiome, Wellnesse hydroxyapatite toothpaste uses the best ingredients nature has to offer to keep your mouth and teeth happy!

Clinically Proven Micro-Hydroxyapatite

When it comes to both preventing cavities and reducing sensitivity of teeth, hydroxyapatite is incredibly effective at remineralizing teeth, which in turn leads to stronger teeth that are more resistant to cavity-causing foods and drinks. It may also help reverse small cavities.

Clinically Proven Micro-Hydroxyapatite
98% of users claim
98% of users claim

Wellnesse Whitening Toothpaste improves the health of their teeth

79% of users claim
79% of users claim

Their gums appear healthier and breath smells better

82% of users claim
82% of users claim

They feel more confident going to their dental appointments

95% of users claim
95% of users claim

Their teeth are whiter after consistent use

What Folks Like You Are Saying About Our Whitening Toothpaste

  • Kristen P.

    It's spendy but my husband and I think it is totally worth it. Our teeth are whiter and feel "healthier". I was having some tooth sensitivity and since using this toothpaste it is all gone. We keep coming back and buying more.

  • Meghan T., DDS

    I use Wellnesse toothpaste and recommend it to my patients. It contains hydroxyapatite, a naturally occurring mineral that helps remineralize enamel to keep the tooth surface strong. Ingredients like neem and green tea to support a healthy oral microbiome.

  • Kendra T.

    We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth.

  • Becky W.

    "I have had a bout of cavities and nerve pain in my teeth. I also have teeth that have looked "transparent-like". I have used this hydroxyapatite toothpaste for over a year, probably close to 2. It is the only toothpaste I want to use. My teeth not only look better but feel stronger. No nerve pain or sensitive teeth anymore. It's simply the best!"

  • Babe K.

    "It's been more than a year that I started using this hydroxyapatite toothpaste and since then it seems to help with cavities vs whitening. I've gotten a cleaning done about 4x at the dentist and not once did they say I have cavities. Mind you, I love sweets and candy!"

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FLUORIDE-FREE & GOING STRONG

Because excess fluoride can weaken bones, cause neurotoxicity, and suppress the thyroid – we stick to all-natural hydroxyapatite as our go-to mineral to keep your teeth healthy & strong! The benefits of hydroxyapatite are unmatched without any side effects! No poison control warning needed like in conventional toothpastes.

Glycerin-Free Formula Leaves No Gunk Behind... Allowing Your Body To Do What It Does Naturally

At Wellnesse, we're proud of what's NOT in our oral care products. Most glycerin is derived from GMO vegetable oils which can wreak havoc on your dental health and oral hygiene. That's why we use a glycerin-free formula that lets your body do what it does naturally – keeping your teeth healthy & beautiful.

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Complete Your Oral Care Routine

  • Cinnamint Toothpaste Cinnamint Toothpaste

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  • Whitening Toothpaste Whitening Toothpaste

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  • Children's Strawberry Toothpaste Children's Strawberry Toothpaste

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  • Balanced Mouth Blend Balanced Mouth Blend

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Whitening Toothpaste

Whitening Toothpaste

$15.00

4.7
Rated 4.7 out of 5 stars
Based on 1,328 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 132 Total 3 star reviews: 46 Total 2 star reviews: 14 Total 1 star reviews: 20
94%would recommend these products
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1,328 reviews
  • TH
    Terrie H.
    Verified Buyer
    Whitening Toothpaste
    Reviewing
    Whitening Toothpaste
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Toothpaste

    I do like the whitening toothpaste. The flavor is also good.

    Was this helpful?
  • JG Profile picture for Juanita G.
    Juanita G.
    Verified Buyer
    Whitening Toothpaste
    Reviewing
    Whitening Toothpaste
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Love it!

    I've only been using it for a short time, but I really like it. The minty taste isn't too strong, which is great!

    Was this helpful?
  • JL Profile picture for Jessica L.
    Jessica L.
    Verified Buyer
    Whitening Toothpaste
    Reviewing
    Whitening Toothpaste
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Whiter teeth

    We have been using this for years now. We notice much whiter teeth!

    Was this helpful?
  • TL
    Tami L.
    Verified Buyer
    Whitening Toothpaste
    Reviewing
    Whitening Toothpaste
    I recommend this product
    Rated 4 out of 5 stars
    4 months ago
    Toothpaste

    I’ve just started using the toothpaste so I’m not seeing any whiteness but, I have noticed one tooth is not as sensitive

    Was this helpful?
  • DG
    Debra G.
    Verified Buyer
    Whitening Toothpaste
    Reviewing
    Whitening Toothpaste
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    I like it!

    Love the taste. It feels good. It gets foamy Not chalky. Love that it has no glycerin

    Was this helpful?
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Whitening Toothpaste

Whitening Toothpaste

FRESH MINT, FLUORIDE-FREE

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"I am so grateful to have found this healthy alternative and my whole family is now using it and loving it!! Thank you Wellnesse!"

- Michele K.

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