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Our B Corp certification is one of our proudest accomplishments. But we understand it may not be obvious what this means about our business practices.
Our B Corp certification means our business model has a positive social and environmental impact, as determined by B Labs. Our practices, methods, and principles fit into the B Corporation's mission to change the modern definition of business success. For B Labs, success means being a force for good and building a sustainable economy. To earn our B Corporation certification, we worked to meet the highest standards of social and environmental performance.
Here's a breakdown of how it all works.
Learn more about how we protect your health and the earth on our About Page!
Who Can Be Certified?
There is some confusion when it comes to who qualifies to earn the certification.
Benefit corporations and B Corps are not the same. Both are organizations that prioritize environmental and social values equally with profit and maintain high standards for using business as a force for good in the world. However, one of the largest differences between the two is that the benefit corporation model self-reports performance. For B Corp certification, businesses undergo a certification process that must be renewed every three years. (That means there’s no one and done for B Corp status; you have to keep earning it!)
Whereas a benefit corporation is a legal structure, a B Corp receives a third-party certification. While B Labs plays a critical role in B Corps becoming certified, it has no official role in the oversight of benefit corporations.
B Lab is a nonprofit itself. However, nonprofit businesses don't qualify for certification. They understand the critical impact nonprofits have on the world (obviously), but B Labs recognized that for-profit companies should also have a certified standard of helping the planet.
With that in mind, for-profit companies are encouraged to consider profits for stakeholders while still achieving the overall goal of the B Corp movement. Entrepreneurship is also encouraged to commit to corporate social responsibility, specific environmental performance, and sustainable business practices from the ground up.
The companies committed to achieving these goals undergo a thorough assessment. The B impact assessment determines the social impact, transparency, and sustainability of the business. Both small businesses and large ones can certify!
To better understand the root of the B Corp movement, here is their declaration in their own words.
The B Corp Declaration of Interdependence
"We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation - the B Corporation -
Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations."
There are over 6000 companies certified across more than 80 countries, all with this unifying goal.
How The B Impact Assessment Works
The B Impact Assessment is a process through which an organization answers a series of questions regarding their governance, environment, employees/workers, community, and customers. With this information, the assessment evaluates the entire company to determine the operations and model of the business as a whole. B Labs uses the data gathered to understand how the business positively or negatively impacts workers, customers, and the environment.
The assessment investigates everything from the supply chain to charitable giving to public transparency. The point is to consider how the business conducts itself now and promote growth in a positive direction in the future. B Labs encourages enterprises to consider stakeholder impact long-term and to build these positive metrics into their legal structure. If the organization meets the minimum score requirement, they may move forward and apply for certification.
Qualifying businesses must pay initial certification fees and an annual licensing fee to become and remain a certified B Corp. This framework ensures incorporations continue adhering to the guidelines that keep you and your loved ones safe!
Helpful Data from B Corp
Certified B corporations use the power of business to promote positive environmental and social impact. B Labs has gathered some helpful data to show the tangible differences produced by better business practices, and we've included some of that data below.
- B Corps outperform ordinary businesses by 15% on natural resources conservation.
- B Corps are 87% more likely to monitor, record, and set scope 1 and 2 emissions reduction targets than ordinary businesses.
- B Corps are 70% more likely to reduce the volume or toxicity of waste generated through material selection, production process, or product design than ordinary businesses.
- 98% of B Corps in manufacturing have incorporated energy-efficiency measures within their facilities.
- B Corps are 2.8x more likely to use 100% low-impact renewable energy than ordinary businesses.
- 77% of B Corps in agriculture have implemented water conservation practices.
- B Corps are 27% more likely to pay 100% of their hourly workers a living wage than ordinary businesses.
- B Corps are 43% more likely to pay the majority of employee health insurance than standard businesses.
- B Corps are 20% more likely to have flex-time work schedules than standard businesses.
- 75% of US B Corps have incorporated some form of health care benefits that lessen the cost for their employees.
- B Corps with employees are ~2x more likely to be owned by people of color than American businesses generally.
- B Corps with employees are ~6x more likely to be owned by women than American businesses commonly.
- B Corps are 9% more diverse than ordinary businesses.
How We Fit In With The Mission
At Wellnesse, we know the world is already overwhelmed with toxins. Our planet is poisoned with plastic chemicals, processed foods, and household items that deteriorate the health of families and the earth.
Instead of standing by and letting our kids inherit all these tragedies, we decided to take a stand.
Because the thing is, our bodies absorb most of what we put on them.
Most conventional toothpastes contain many of the same ingredients used in household products like acrylic paints and antifreeze. They use plastic beads as an abrasive for scrubbing and artificial sweeteners that can lead to behavioral issues.
Shampoos and conditioners use sulfates, dyes, and fragrances, all harsh chemicals that disrupt our bodies' natural systems and processes. Conventional personal care products contain many endocrine disruptors, carcinogens, neurotoxins, and more.
We want better for our kids and yours.
So, we created clean, effective personal care products that are safe for you, safe for the planet, and packed with extra goodies for your body to absorb.
Replacing toxic products with our all-natural personal care line will help you significantly reduce your family's toxin exposure. We've also been careful to package our collection in a way that gives back to the environment - we exclusively use compostable and recyclable materials!
We strive to attain and maintain sustainable business practices with natural ingredients and packaging that don't harm the earth.
That's why we couldn't be more excited about our B Corp certification. Our certification demonstrates the hard work we've put into creating a sustainable business that will leave the earth better than we found it. It also certifiably recognizes our first and primary priority: your health.
Shop Wellnesse and join us in making a cleaner, healthier world for our kids to grow up in!