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Panthenol: How this Special B Vitamin Leads to Amazing Hair

Once you learn the cleanly little secret of this strange-sounding ingredient, you’ll always be looking for it in skincare lines. This neat moisturizer is a provitamin with anti-inflammatory properties and is naturally occurring in quite a few of the foods we eat. 

What Exactly is Panthenol? 

Panthenol comes in two forms. L-panthenol and D-panthenol. Both are great for moisturizing but D-panthenol is the more bioactive form. Both are a B vitamin. Technically, panthenol is a substance that converts in the body to pantothenic acid and thus is provitamin B5 and a must-have ingredient in any hair or skincare product.

How Provitamins Affect Us

To best understand the benefits of panthenol, we need to know why being a provitamin is important. A provitamin is a substance that the body can convert into a vitamin once absorbed. Another example of a provitamin is beta Carotene.

Beta Carotene is an antioxidant often found in fruits and veggies. You can tell when it’s in the fruit or veggies when you see a bright yellow, orange or green. Because our bodies can convert Beta Carotene in the liver, we get all the anti-aging and anti-inflammatory benefits. The same thing happens with panthenol. But panthenol turns into vitamin B5.

To sum it up, provitamins are precursors that are converted into bioavailable, active forms of vitamins. And our bodies can readily take advantage of them. They help deliver the benefits of the essential vitamins more effectively. In this instance, the amazing effects of vitamin B5.

How B Vitamins Help Out Our Hair

It's becoming more well-known that B vitamins have the ability to carry nutrients to our scalp. They aid in delivering the energy needed to grow hair, repair it, and they also moisturize it. An example of one B vitamin many people love for hair growth is biotin. 

But biotin alone isn't responsible for all things hair growth. It works in combination with other nutrients (ahem...panthenol or pantothenic acid). Yes, biotin does stimulate keratin production. But if your scalp is too dry, it won't help but cause more tangled ruckus.

Let's break down the benefits with two practical examples. 

Example 1. Plenty of us are exposed to the sun, maybe not in the winter, but we all want to soak up the sunshine on those sunny days. Especially if we can get to the beach.

While sunlight is great for us, overexposure could dry out the hair. So, to protect our growing hair, panthenol steps in to help. It retains the moisture in our scalp and hair, helping us to keep damage from weather exposure to a minimum. Now, because the panthenol keeps our hair from being continually damaged by things like weather, keeping hydration intact, and allowing the effects of the other nutrients to take hold to benefit our manes. That's great news if you battle with chronic dryness. Panthenol could be the key to hydrating your hair, so that other nutrients don't go to waste on locks that refuse to shine.

Example 2. Using a blow dryer blasts heat straight onto your scalp. It aggressively sucks away hydration. Eventually, your hair winds up damaged. However, things like avocado butter (which contains an ample amount of provitamin b5) make all the difference in combatting dryness.

Humectant, Emollient, Shine Expert

We’ve all suffered the negative consequences of dehydrated skin and hair. Of tangled nests that just will not comb out. Our hair becomes brittle, flat, dull, and sometimes it breaks off... It's super annoying to say the least. However, vitamin B5 can save the day.

One of the more technical terms to describe panthenol is by saying it is a humectant. The simplest way to explain what a humectant does is by saying it retains moisture.

It surrounds itself with moisture both from deep in the skin and from the surrounding environment. Humectants are used in foods, cosmetics, and even medicines. The key thing to remember about humectants is that they are a hydrating agent (moisturizer).

But how do we not then just lose that moisture? Vitamin b5 is also an emollient. Emollients improve skin barrier function, keeping the body’s newfound moisture intact. They help reduce dryness, itching, and other inflammation. So, they both give moisture and help you retain it. And those aren't the only neat benefits. They also soften skin (and hair). 

For hair, that means the all-annoying problem of out-of-hand frizz is finally tamed and you can get some better combing in. It also means added shine for that glorious (and now manageable) mane.

That's the cleanly little secret of how this special B vitamin leads to amazing hair. It combats water loss while also adding shine, improving elasticity, and softening hair. Healthier, more naturally beautiful hair is only a lather away.

The Other Goodies Helping Panthenol

Panthenol isn’t the only thing in our collection helping bolster your hair health. Day after day, your hair will continue to be revitalized when pair with things like: 

  • Nettle (boosting hair growth)
  • avocado butter (deep conditioning hair)
  • keratin (from sheep wool)
  • lavender (balancing the pH of your hair, and preventing the overproduction of testosterone on the scalp)
  • jojoba (adding shine)
  • hydrolyzed quinoa (moisturizing and coating the hair with protective amino acids)

We’ve carefully sourced our natural ingredients from clean places for our hair care products. We don’t want any toxins creeping in while nourishing the scalp and repairing hair damage.

We’ve worked hard to formulate recipes that combat flaky scalps and ready-to-crack strands, paving the way to better hair.

Don't use the store-bought shampoos that keep you exposed to harmful chemicals, deteriorating your locks. Show your hair and scalp some love by using ingredients that strengthen with protective coats, hydrate, add volume, and shine all while allowing the hair to naturally grow. 

If you want a closer look at each of our ingredients, we have all of them listed out on the ingredient page as well as on each product page. See for yourself how built up our list is. And check out just how safe and effective they are (we have the EWG rating listed next to each ingredient for transparency into our process)!

Ingredients with Naturally Occurring B5

These are some of the anti-inflammatory and anti-aging foods and plants in our hair care products that all contain naturally occurring provitamin B5. 

Nettle. We love using nettle to bolster hair growth, help regrow hair, and it's even been used for many other creative effects (as noted in our post on it!).

Avocado butter is another with B5. Along with the fat content, which helps deliver the panthenol more effectively and directly, it helps deep condition the hair for moisturized locks. (*Tip: leave our conditioner in for at least 5 minutes to really reap the benefits of that combo.) 

Jojoba oil is yet another wonderful ingredient containing both provitamin B5 and vitamin E. This is a powerful team for moisturizing and combatting oxidative stress. In our line, we use jojoba esters. That's jojoba oil broken down with water. Why do we do that? Treating jojoba oil with water makes it easier to work with. When jojoba is more adaptable, it makes it that much better for us to use it in combination with other great natural substances, giving you even more benefits. 

Argan oil contains many vitamins, and yep! That includes pantothenic acid. Argan oil is an ancient Morrocan beauty secret, great for repairing weather damage and conditioning hair. It is an anti-aging wonder, soothing skin irritation and improving our skin barrier. 

These were just some of our ingredients with panthenol in it. We have more, and each is not only safe but offer amazing benefits to your health.

Start ditching your old, toxic personal care items and replace them with our powerful natural line of personal care products. Join us in our mission to give you and the planet a little more Wellnesse each day.


Yang, M., Moclair, B., Hatcher, V., Kaminetsky, J., Mekas, M., Chapas, A., & Capodice, J. (2014). A randomized, double-blind, placebo-controlled study of a novel pantothenic Acid-based dietary supplement in subjects with mild to moderate facial acne. Dermatology and therapy4(1), 93–101. 

Camargo FB Jr, Gaspar LR, Maia Campos PM. Skin moisturizing effects of panthenol-based formulations. J Cosmet Sci. 2011 Jul-Aug;62(4):361-70. PMID: 21982351.


Stettler H, Kurka P, Lunau N, Manger C, Böhling A, Bielfeldt S, Wilhelm KP, Dähnhardt-Pfeiffer S, Dähnhardt D, Brill FH, Lenz H. A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora. J Dermatolog Treat. 2017 Mar;28(2):173-180. doi: 10.1080/09546634.2016.1214235. Epub 2016 Aug 2. PMID: 27425824.


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