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No more compromises. Just effective, clean toothpaste you can trust.

All smiles. Nothing to hide.

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Wellnesse combines the powers of science and nature for stronger, whiter teeth, fresher breath, and healthier families.

In a time where there are literally thousands of “all-natural” products on store shelves, it can be hard to know who to trust.

We found this out the hard way when we started doing our research… and discovered that not all “natural” toothpastes are created equal.

In fact, did you know that most store-bought toothpaste is actually sabotaging your oral microbiome and destroying your teeth and gums?

The more we looked into it, the more we were shocked to find that many ingredients found in all-natural toothpastes can contribute to poor oral health, cavities, and gum disease.

And the few natural toothpastes that do deliver on ingredients are rarely effective or that pleasant to use.

So we decided to make our own, for the health of our family – and yours.

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The Wellnesse Difference

We knew there had to be a way to create a toothpaste that was not only free from harmful ingredients, but that was also packed with all-natural compounds and minerals to help remineralize, whiten, and protect teeth. Our toothpaste evolved from years of research and thousands of hours tweaking recipes in our home kitchen.

The result?

In both ingredients and performance, Wellnesse Whitening Toothpaste stands out from the rest. Unlike other “all-natural” toothpastes, ours is truly free from harmful additives like glycerin, fluoride, and carrageenan.

Plus, our toothpaste isn’t just free from harmful chemicals -- it’s also packed with alternative natural ingredients that actually strengthen and protect your teeth. (And they clean just as well as the not-so-natural stuff.)

US vs Them

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CRUELTY-FREE & SUSTAINABLE PACKAGING

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GMO-FREE

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100% FREE OF FLUORIDE, GLYCERIN & PARABENS

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SULFATE FREE

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30-DAY MONEY BACK GUARANTEE & FREE RETURNS

A Toothpaste Everyone Can Agree On

With Wellnesse toothpaste, you don’t have to sacrifice any quality or effectiveness. The minty flavor keeps your breath fresh all day, and the natural properties make your smile whiter and brighter with every brush. Kids (and picky spouses) love it. No odd flavor or gritty consistency. It performs and feels just like “regular” toothpaste.

Best natural toothpaste we've found - Our family has used a lot of different brands of natural toothpaste over the years. My husband had resigned himself to never experiencing a foamy toothbrushing experience nor feeling that sparkly minty fresh sensation again. Enter Wellnesse! He won't let me buy him any other brand anymore, and I love that I can trust the ingredients.

Katie k.

The best! I have tried every natural toothpaste out there (even others made with hydroxyapatite) this is by far the best and leaves my mouth feeling fresh! A new staple in our home

Tara K.

Love it - I have Celiac disease and I've been searching for a gluten free toothpaste that does'nt have a bunch of unknown ingredients. This tastes good and leaves my teeth feeling really clean. Breath feels fresh

Denise B.

Sparkling - I was amazed at how quickly this product worked to whiten my teeth. It’s the best I’ve tried.

Gail W.

Non toxic - I’m thankful for the creation of this toothpaste! It contains nontoxic ingredients and safe to use for all ages . My teeth is cleaner and breath fresher.

Marites B.

Our Founder Katie’s Story

After our founder Katie had her first child, she got sick -- and it launched her into a years-long journey to figure out what was wrong with her and how to get better.

Pulling from her journalism background (and her experience writing for her blog Wellness Mama), Katie spent thousands of hours reading studies and researching ingredients. She even went back to school to study nutrition and learned that she needed to avoid the harmful ingredients that were common in most personal care products because they seemed to make her condition worse.

Katie found that making her own personal care products from scratch was the only way to avoid harmful ingredients. In the process, she used her newfound passion for nutrition as the foundation to create recipes that went beyond safe -- they nourished the body from the outside in. And she couldn’t believe the results.

With her homemade toothpaste, Katie was able to drastically improve her oral health and even remineralized several small cavities. Her teeth got healthier and whiter, and when she shared the toothpaste with family and friends, they experienced the same results and kept asking for more!

Realizing that many people don't have the time to make their own products from scratch, Katie created Wellnesse to get her life-changing formulas to as many families as possible.

Give Back to the Earth with Every Tube

Each Wellnesse Whitening Toothpaste tube is compostable, which means you’re giving back to the planet every time you brush... and that’s truly something to smile about.

Guaranteed to Make You Smile

If you don’t love Wellnesse Whitening Toothpaste within 30 days, you’ll get a full refund. No questions asked.

Truly all-natural, sustainable, and it really works. There’s no reason not to switch.

Frequently Asked Questions

Yes. We formulate our personal care with all natural and safe ingredients. Wellnesse products are always Cruelty Free, GMO Free, Sulfate Free, Paraben Free, and Phthalate Free. 

Yes, we encourage spitting, but understand how difficult it can be for the little ones! Our toothpaste is safe for all ages :)

Our toothpaste is soy-free!

Yes! All of our products are gluten and dairy free.

Yes! Unlike other natural toothpastes, Wellnesse toothpaste is glycerin free. Glycerin is a sweet, colorless liquid and some research says it can coat teeth and prevent them from benefitting from the minerals in saliva.

Still have questions? Reach out to us at support@wellnesse.com