1. Studies Show It's Safer and More Effective

Did you know fluoride toothpaste sold in the US comes with an FDA poison warning? It’s also not recommended for pregnant women and children. Hydroxyapatite, on the other hand, is a non-toxic, evidence-based alternative that has proven to be more effective. Studies show it has no side effects (unlike fluoride, which can cause mouth ulcers and skeletal fluorosis), which means it's safe for everyone to use. 

2. Naturally Whitens Teeth

Everyone loves a brighter smile. Hydroxyapatite toothpaste naturally whitens teeth without any harsh abrasives or bleaching agents. Because fluoride is unable to whiten teeth, conventional toothpastes add hydrogen peroxide and carbamide peroxide to help "bleach" your teeth. Choosing hydroxyapatite provides a gentle yet effective solution to bring your teeth back to their natural white color. Say goodbye to stains and hello to confidence with hydroxyapatite toothpaste.

3. Prevents and Repairs Cavities

Hydroxyapatite makes up 97% of tooth enamel. It’s the building block of your teeth. It remineralizes and fills in the micro cracks in your teeth, preventing and repairing cavities. Studies show that hydroxyapatite is more effective at remineralizing your teeth (and safer) than fluoride—so why risk it?

4. Oral Microbiome Friendly

Your mouth is the gateway to overall health. A healthy oral microbiome is crucial for total body wellness. Fluoride kills both good and bad bacteria, disrupting this delicate balance. Hydroxyapatite stops bad bacteria from sticking to your enamel while preserving the good bacteria, keeping your mouth and body healthier (proving that a healthy mouth truly leads to a healthy body).

5. Reduces Teeth Sensitivity

Imagine enjoying ice cream without pain. Hydroxyapatite strengthens enamel, reducing sensitivity to hot, cold, and sweet foods. Unlike fluoride, which only masks symptoms, hydroxyapatite forms a protective barrier on your teeth, repairing them from the inside out. This means you can enjoy your favorite treats without discomfort.