This shampoo smells great and tames frizz as advertised. I also love this company’s ethics (non-toxic, eco friendly, just business practices, etc.). Otherwise I would not recommend this product.

It is a very runny consistency so a ton pours out at once if you aren’t careful. With the price tag, that’s not something you want to happen often. If you use a very liberal amount, it makes a good lather, but if you are trying to conserve/use a typical amount, it doesn’t lather or spread well across hair. When using this shampoo and the watching conditioner, my hair stayed fairly greasy. I don’t know if this was due to a failure of the shampoo to clean or if it was residue from the conditioner because I never used them separately. It wasn’t terrible when I wore my hair naturally curly, but when I tried to style my hair on a few occasions with a straightener or curling iron, it was way too greasy looking to wear like that and I had to use a ton of dry shampoo for my hair to look acceptable. I finished the bottle of this so it wasn’t unusable, but I wouldn’t buy it again.

I have more wavy than curly hair- Fairly frizzy. I love using more natural shampoo but often it doesn’t get the job done in terms of cleanliness. This DOES. I was happily surprised how well this cleaned my hair AND the results. Less frizz and my curls have been looking great all week. There is little to no smell which I like because I’m sensitive to smell! The conditioner that goes with it unfortunately did nothing for me! Will rebuy the shampoo over and over again but not the conditioner.