Real whitening. Ingredients you can actually pronounce.
Trusted by dentists
Helps remove surface stains with no peroxide or bleach
Supports enamel with the highest quality hydroxyapatite
Fluoride-free and made without SLS, glycerin or parabens
60-day money-back guaranteeNot happy for any reason? Contact us within 60 days and we’ll make it right.
What people are saying
How to use
Daily routine
What to expect
Real results
How to use?
Brush for two minutes, morning and night. Then our favorite pro tip: spit out the extra and skip the rinse, so the hydroxyapatite stays on your teeth a little longer.
What’s inside?
Hydroxyapatite, the mineral your enamel is mostly made of, with gentle polishers (calcium carbonate, baking soda and silica) that lift surface stains, xylitol for a clean taste, and botanicals like neem seed oil, aloe and green tea.
Made without fluoride, SLS, glycerin, parabens or artificial sweeteners.
Shipping
Your first subscription order of 6 tubes or more ships free, and so does any order over $99. Shipping costs and delivery estimates are shown at checkout before you pay.
Subscriptions ship on your schedule. Skip, change or cancel anytime in your account.
Real customers, real feedback
We asked 275 customers how the switch is going.
90%rated it better than their previous toothpaste*
78%said their mouth feels cleaner*
59%said their teeth look whiter*
*Self-reported results from a Wellnesse survey of 275 Whitening Toothpaste customers, April 2026. Individual experiences vary.
No peroxideNo bleachNo fluoride
How it whitens
Whitening usually means harsh. Not here.
A lot of whitening leans on peroxide to bleach teeth, and plenty of people can feel it. We took a gentler route: work on the stains that sit on the surface, and look after the enamel underneath.
1
Polish away surface stains
Calcium carbonate, baking soda and silica gently lift the coffee, tea and everyday stains that build up on the surface.
2
Support the enamel underneath
Hydroxyapatite, the mineral your enamel is mostly made of, supports it every time you brush.
3
Spit, don’t rinse
Spit out the extra and skip the rinse, so the hydroxyapatite stays on your teeth a little longer.
What’s inside
Clean formulas you can pronounce.
Wellnesse was built around what your mouth is actually made of. Then we left out everything it doesn’t need.
Hydroxyapatite
The mineral your enamel is mostly made of. The star of the show.
Calcium carbonate
A gentle polisher that helps remove surface stains.
Baking soda
Lifts everyday stains and leaves teeth feeling smooth.
Xylitol
A plant-based sweetener for a clean taste, with no sugar.
Sodium cocoyl glutamate
A gentle, coconut-derived cleanser we use in place of SLS.
Neem seed oil
A botanical that has been part of oral care for centuries.
Aloe leaf
Adds a soft, soothing feel to every brush.
Green tea leaf
A classic botanical, naturally rich in antioxidants.
Made withoutFluorideSLSGlycerinParabensArtificial sweeteners
Every Wellnesse formula is guided by our Dental Advisory Board, led by biological dentist Dr. Griffin Cole.
28 years practicing biological dentistry
Past President of the IAOMT
Board certified in Naturopathic Medicine
Lead Advisor
Dr. Griffin ColeDDS, NMD · Biological dentist
Dr. Eric RomanDDS · Fellow, Academy of General Dentistry
Dr. Meghna DassaniDMD · Fellow, International Congress of Implantologists
Dr. Anthony TrovatoPhD, MSACN · Natural medicine and nutrition
“Hydroxyapatite is one of the most promising ingredients in modern oral care. I recommend Wellnesse to patients who want fluoride-free without giving up enamel support.”
Dr. Meghan Thomas, DMD · Biological Dentist
“For families, consistency is everything. A system the whole household will actually use, and that’s safe for kids, is exactly what I want to see.”
Dr. Ryan Porter, DDS · General & Family Dentistry
The honest comparison
How Wellnesse stacks up
No brand names. Just what matters when you are choosing what goes in your mouth twice a day.
Wellnesse compared with conventional whitening and other natural toothpastes
Feature
Conventional
Other natural
Lifts surface stains
Yes
Yes
Varies by brand
Peroxide-free whitening
Yes
No
Yes
Hydroxyapatite
Yes
No
Varies by brand
Fluoride-free
Yes
No
Yes
No SLS or glycerin
Yes
No
Varies by brand
Third-party tested
Yes
Varies by brand
Varies by brand
Dental Advisory Board
Yes
Varies by brand
No
Sold in drugstores
No
Yes
Varies by brand
Made for every dayOne simple routine, morning and night, for the whole family.
What to expect
Your first 60 days
No overnight miracles. Just a routine that feels good and is easy to keep.
Day 1
Your first brush
Fresh mint (or your mix of flavors), a smooth foam that isn’t gritty, and that just-left-the-dentist feeling.
Fresh tasteSmooth foamClean feel
Day 30
It’s just your routine now
Your next tubes arrive on the schedule that matches your supply, and spit, don’t rinse is second nature. Change how often they ship anytime in your account.
Morning and nightEasy to adjust
Day 60
Your call, with zero risk
You’re covered by our 60-day money-back guarantee the whole way. Love it? Do nothing. Not for you? We’ll make it right.
60-day guaranteeSkip or cancel anytime
Reviews
4.7 stars from 1,658 brushers
Taste, texture, routine and that bright, clean feeling. Here is what people say about our Whitening Toothpaste.
4.71,658 reviews
5★84%
4★10%
3★3%
2★1%
1★1%
I didn’t expect it, but it really whitens
The taste is good & the results are even better.
My new Favorite!
I have tried so many different holistic toothpastes, but nothing competes to this one! Love the clean ingredient list, love how it foams up in the mouth, and love the clean feeling!
Great product!!!
Absolutely love this product!!! My teeth are whiter but more important my whole mouth feels clean & healthier!!! Thanks for an awesome product!!!
Whiter teeth
We have been using this for years now. We notice much whiter teeth!
I like it!
Love the taste. It feels good. It gets foamy Not chalky. Love that it has no glycerin
Best all natural toothpaste
I’ve tried many different all natural toothpastes and this is by far the best. The best ingredients and the best results. I have a subscription to make sure I never run out. I love Wellnesse products!
“
It tastes great, doesn’t have the junk I didn’t like in my old toothpaste, and seems effective so far! 5 stars for quality, but even the sale price is a bit high, so 4 solid stars from me
Complete the routine
Your smile, morning to night
Limited time
5.0 (6 reviews)
Fall Reset Bundle
2 Whitening Toothpastes + Hydroxyapatite Serum, with 3 free gifts in box one.
$126.00$39.00first box, then every 4 weeks
4.7 (117 reviews)
Mint Oral Probiotics
Minty tablets with hydroxyapatite for fresh breath between brushes.
$20.00one-time
4.8 (52 reviews)
Floss Picks
Biodegradable, plastic-free picks with smooth, easy floss.
$8.00one-time
FAQ
Questions, answered
Everything you want to know before your first tube.
60Day money back
Love it, or get your money back.
If it isn’t right for you for any reason, contact our customer service team within 60 days and we’ll make sure you’re happy.
How does it whiten?
Gentle polishers (calcium carbonate, baking soda and silica) lift the stains that sit on the surface of your teeth, like coffee and tea. Hydroxyapatite supports your enamel at the same time.
Does it contain peroxide?
No. There is no peroxide and no bleach in our Whitening Toothpaste.
Is it fluoride-free?
Yes. Every Wellnesse toothpaste is fluoride-free. We build our formulas around hydroxyapatite instead.
What is hydroxyapatite?
It is the mineral your tooth enamel is mostly made of. We use the highest quality hydroxyapatite, and our formulas are third-party tested for safety and quality.
Can my kids use it?
Yes, it is made for the whole family. As with any toothpaste, use a pea-sized amount for little ones and brush together. If mint is too much for them, Vanilla Berry is a kid favorite, and you can mix it into your tubes.
Is it gentle enough to use twice a day?
Yes. It is made for brushing morning and night, with no peroxide or bleach and gentle polishers. If you have specific concerns about your teeth, check in with your dentist.
Can I mix flavors?
Yes. Pick how many tubes you want, tap Select flavors, then choose any mix of Whitening, Cinnamint, Charcoal and Vanilla Berry.
How does the subscription renew and cancel?
Your subscription renews at the same price, on the schedule that matches your tubes: 2 tubes every month, 4 every 2 months, 6 every 3 months or 8 every 4 months. You will see the renewal price and date before you check out.
Skip an order, change how often it ships or cancel anytime by logging in to your account, or contact our customer service team and we will take care of it. The free tongue scraper arrives with your first 8-tube order.
Can I buy without a subscription?
Yes. Tap One-time purchase under the Select flavors button to buy your tubes once at the regular price.
How much is shipping?
Your first subscription order of 6 tubes or more ships free, and so does any order over $99. Shipping costs and delivery estimates are shown at checkout before you pay.
What if it isn’t for me?
You are covered by our 60-day money-back guarantee. Contact our customer service team within 60 days and we will make sure you are happy.
Lead AdvisorDr. Griffin ColeDDS, NMD · Biological dentist
Dr. Eric RomanDDS · Fellow, Academy of General Dentistry
Dr. Meghna DassaniDMD · Fellow, International Congress of Implantologists
Dr. Anthony TrovatoPhD, MSACN · Natural medicine and nutrition
Limited time
