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The cavity correcting toothpaste
Did you know that store-bought toothpaste is sabotaging your oral microbiome?
While most toothpastes are supposed to remove built up plaque and bacteria, they’re actually made with abrasive chemicals that strip the natural minerals from your teeth. Over time, exposure to these chemicals does the opposite of what they claim and contributes to poor oral health, cavities, and gum disease.
When we developed Wellnesse Whitening Toothpaste, we set out to solve this problem. Instead of flouride and harsh whitening compounds, we use all natural green tea and a biocompatible mineral called hydroxyapatite. The same material your teeth are made of, hydroxyapatite helps stimulate growth in your teeth. This process (called remineralization) can help your body repair existing cavities and avoid new ones. (What other dentist recommended toothpaste does that, huh?)
The minty flavor not only keeps your breath fresh all day long, but the natural properties in our toothpaste make your smile whiter and brighter with every brush.
And because we know the environment is as important to you as it is to those of us at Wellnesse, we’ve made our tubes compostable. Which means every time you use our toothpaste, it’s a reminder you’re giving back to the planet. In fact, compared to other consumer products, Wellnesse has a negative carbon footprint--and that’s truly something to smile about.
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"I use Wellnesse toothpaste and recommend it to my patients
It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else--without all the chemicals. Why would anyone NOT switch?”
Dr. Meghan Thomas, DMD
Hi! I'm Katie...
After the birth of my first child, I got sick. It was so frustrating to not feel like myself - but it launched me into a years-long journey to figure out what was wrong with me and how to get better.
I pulled from my journalism background and spent thousands of hours researching and reading studies. I even went back to school to study nutrition. I learned that I needed to avoid the harmful ingredients that were common in most personal care products because they seemed to make me worse.
Making personal care products from scratch was the only way to avoid harmful ingredients. You should have seen my kitchen. In this process, I used my newfound passion for nutrition as the foundation to create recipes that went beyond safe and nourished the body from the outside in. I couldn’t believe the results.
Just with my homemade toothpaste, I was able to drastically improve my oral health and even had several small cavities remineralize. My teeth got healthier and whiter! When I shared the toothpaste with family and friends, they experienced the same and kept asking for more!
The biggest struggle most of us have in trying to live healthier lives with our families is time. I realized that many people don't have the time to make all of these products from scratch. Wellnesse was born from the desire to get these life-changing products to as many families as possible!
Katie Wells, Wellness Mama
Testimonials from Real Customers!
“I have been using this product for two weeks. My teeth are visibly whiter but the main difference is that my teeth feel less sensitive. I think it’s working!!!”
“This is the perfect toothpaste for people who want to transition to natural, because it still feels like normal toothpaste.”
"I have made Wellness Mama’s DIY toothpaste before and loved it but I don’t always have all the ingredients or the time to make it. It’s so nice to be able to buy a natural toothpaste that I can feel good about my family using daily."
"Even my stuck-in-his-ways fiancé loves this toothpaste."
Fall in love or a 30 Day Money Back Guarantee plus Free Returns.
We're confident you'll love our products as much as we do, so we’re making them risk free to try. If for any reason at all you aren't satisfied with your first purchase with us, we offer free returns no questions asked. We’ll even send you a prepaid return label. Just reach out to us at firstname.lastname@example.org within 30 days of receipt.
Many of us grew up believing that we couldn’t repair cavities once they formed. That isn’t true.
Our bodies can repair damage done to teeth and further strengthen them through the remineralization process. We use a natural ingredient more effective to brush with than fluoride. It is called hydroxyapatite (the same mineral teeth are made of).
Exposure to this remineralizing compound both helps the teeth grow and adds white to them naturally. That’s a whole lot nicer to your body than scraping off the natural protection from your teeth then bleaching them.
Every brush strengthens your teeth from the inside out.
Plastic beads are used in toothpaste to help scrub teeth. They are not safe to consume, strip teeth of their protection, and are often paired with harmful bleaching agents which can damage nerves while burning anything they come into contact with.
But while peroxide, along with other bleaching agents, weaken teeth, our toothpaste adds hydroxyapatite to yours to strengthen and whiten them naturally.
All of our natural ingredients work together to help your oral microbiome. Hydroxyapatite in particular is not only a way to boost the growth of teeth (which grow white) but is also white. So it literally whitens your teeth a little more with every brush. While it’s doing that work, green tea and neem oil keep the bad bacteria away.
Green tea is a unique ingredient for toothpaste, but we’ve added it for a reason. It eliminates bad breath more effectively than mint, is antimicrobial, anti-inflammatory, works against bone resorption (bone loss), and combats many diseases and harmful bacteria (like gingivitis).
Although low quality green tea contains fluoride, we’ve sourced ours cleanly and extract only the good stuff. There’s no fluoride and no worries.
Neem oil is an oil pressed from the seeds and fruit of the neem tree. It is native to India and has shown many health benefits. It has anti-fungal, antiseptic, antipyretic (fever reducing), and antihistamine properties. It is a great natural resource for helping detoxification and reducing inflammation (and bugs don’t like it). It kills parasites we might be accidentally eating in our diets.
Yes, in fact, people with Invisalign and other teeth straightening systems may be able to get additional benefit from our toothpaste. Unlike most toothpaste, ours doesn’t contain any harmful chemicals that can weaken tooth enamel. Instead, Wellnesse is made with ingredients that remineralize your teeth. As such, it’s not necessary to aggressively rinse your teeth after brushing before putting your trays in. Dr Thomas suggests that not rinsing your teeth, prolonging exposure to the remineralizing compounds, can contribute to further strengthening of your teeth while your trays straighten them. In the end, you’ll have a brighter, straighter, healthier smile.
Because our toothpaste strengthens teeth while whitening them, your teeth should grow less sensitive with more use. Like our customer Amy P. stated, “This toothpaste is amazing. It has helped whiten my teeth, but more importantly has helped with my teeth sensitivity to cold and even pain I had from some bad dental work done years ago. It definitely seems to be helping strengthen my enamel. For reference, I have been using this toothpastes for about 6 months now.” With time your teeth should have the same result.
We’ve seen as fast as three days. But it is more average to notice a more significant improvement in over just a couple of short weeks. You won’t have to wait 6 months to reap the benefits. But over that time you will continue to see more and more results.
If a baby is on the way, we understand your concern. But this is a safe, non-toxic, natural toothpaste you can use while pregnant. Even though it has green tea, you won’t have to worry about caffeine issues because we extract the anti-inflammatory and antimicrobial compounds in it. The rest we send back into the earth.
Well, babies don’t have teeth. But they do put a lot of stuff in their mouths. If your little ones happen to get their hands on a tube of Wellnesse Toothpaste, they might make a mess of their faces. But they’ll be healthy with no side effects. Other than smelling minty and delicious. In other words, this is totally safe for everyone, whether your brushing your teeth or making an accidental meal of it.
If your child is under 18 months, you always want to double check with your dentist first.
One more thing to note is to not let your dog eat it. Your pups won’t feel their best.
Mint is effective for freshening breath. But to help it along, we paired it with green tea. This way harsh breath isn’t merely covered up with a nice smell, the volatile sulfuric compounds causing it are extinguished.
We know mint isn’t for everyone. Some kids only like it only for candy canes at Christmas. (Others not even then.) So we’re working on a delicious new flavor for kids who prefer to avoid mint. But no announcement yet on that one.
With long exposure to fluoride and whitening compounds, your teeth pay the price. The damage done by these compounds eventually leads to a dental appointment. But we want to help lower your dental costs by bolstering your oral health. Instead of relying on toxic ingredients, we use natural ones to whiten and strengthen teeth without the big dental bills looming over us every six months.
Although it depends on how much toothpaste you like to glob onto your brush, one tube should last about a month.
Calcium Carbonate, Sorbitol, Water, Sodium Bicarbonate, Xylitol, Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Flavor, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Aloe Barbadensis Leaf Extract, Melia Azadirachta (Neem) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract
Yes! Our tube is made from a bioplastic derived from sugarcane. The manufacturing process leaves a negative carbon footprint.
Our tubes can be recycled at home OR composted at a commercial facility.