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Panthenol: How this Special B Vitamin Leads to Amazing Hair

Once you learn the cleanly little secret of this strange-sounding ingredient, you’ll always be looking for it in haircare lines. While some ingredients are a little more straightforward in their name (like nettle–you know right away it's an all-natural plant), this one sounds like it's from a lab. But it is not. It is a natural part of the foods we eat.


What is Panthenol?


Panthenol is a special b vitamin that leads to amazing hair. Technically it is a substance that is convertible to pantothenic acid and thus is a provitamin to B5. With many marvelous effects, you’ll understand why this is a must-have ingredient in any skin or hair product.


What are Provitamins?


To understand the benefits of panthenol, we need to know why being a provitamin is important. A provitamin is a substance that the body can convert into a vitamin once absorbed. Another example of a provitamin is beta Carotene.


Beta Carotene is an antioxidant often found in fruits and veggies. You can tell when it’s in the fruit or veggies when you see a bright yellow, orange or green. While antioxidants have their uses fighting against free radicals in the body, we’re focusing on how it’s converted into vitamin A in the liver. The same thing happens with panthenol. But pantheon turns into vitamin B5.


Provitamins are important because these precursors are converted into bioavailable, active forms of vitamins our bodies more readily take advantage of. They help deliver the benefits of the essential vitamins more effectively. In this instance, we want the amazing effects of vitamin B5.


How is a B Vitamin Helpful?


It's becoming more well-known that B vitamins carry nutrients to our scalp. They help deliver the energy needed to grow hair, repair it, and more. An example of one many people make us of is vitamin B7 (biotin).


But biotin alone isn't responsible for all things hair growth. It works in combo with other nutrients (ahem...panthenol or pantothenic acid).


Let's break it down. Plenty of us are exposed to the sun, maybe not in the winter, but we all want to soak up the sunshine on those sunny days. Especially if we can get to the beach.


While sunlight is great for us, overexposure could dry out the hair. So, to protect our growing hair, panthenol steps in to help. It retains the moisture in our scalp and hair, helping us to keep damage from weather exposure to a minimum.


Another quick example of how B vitamins can help our hair is if you use a blow dryer. That heat blasting straight onto your scalp is dangerous for its hydration. Eventually, your hair winds up damaged. However, things like avocado butter or straight up B vitamins make all the difference in combatting dryness.


Humectant, Emollient, Shine Expert


We have all dealt with dried out hair and scalps. We’ve suffered the negative consequences of dehydrated skin and hair. Our hair becomes brittle, flat, and dull. It's super annoying. However, concerning hair, this is a bit more on the specifics as to why vitamin B5 can save the day from dry hair.


It is a humectant. The simplest way to explain what a humectant does is by saying it retains moisture.


It surrounds itself with moisture both from deep in the skin and from the surrounding environment. Humectants are used in foods, cosmetics, and even medicines. But the key thing to remember about humectants is that they are a hydrating agent.


But how do we not then just lose that moisture? Vitamin b5 is also an emollient. Emollients improve barrier function, keeping the body’s newfound moisture intact. They help reduce dryness, itching, and other inflammation. But it is not the only neat benefit. They also soften skin (and hair).


For hair, that means the all-annoying problem of out-of-hand frizz is finally tamed. It also means shine for that glorious, (now) manageable mane. (And better combing).


Preventing water loss while adding shine and softening hair is the clean little secret of how this special B vitamin leads to amazing hair. It means healthier, more naturally beautiful hair is only a lather away.


The Other Goodies Helping Panthenol


Panthenol isn’t the only thing in our collection helping bolster your hair health. Day after day, your hair will continue to be revitalized when pair with things like:


  • Nettle (boosting hair growth)
  • avocado butter (deep conditioning hair)
  • keratin (from sheep wool)
  • lavender (balancing the pH of your hair, and preventing the overproduction of testosterone on the scalp)
  • jojoba (adding shine)
  • hydrolyzed quinoa (moisturizing and coating the hair with protective amino acids)


We’ve carefully sourced our natural ingredients from clean places. We don’t want any toxins creeping in while nourishing the scalp and repairing hair health.


We’ve worked hard to formulate recipes that combat flaky scalps and ready-to-crack strands, paving the way to better hair.


And we didn’t want it to stop there.


Rather than using the store-bought shampoos that keep you exposed to harmful chemicals, deteriorating your locks, we chose ingredients that continue the work. They strengthen with protective coats, hydrate, add volume, and shine all while allowing the hair to naturally grow.


If you want a closer look at each of our ingredients, we have all of them listed out on the ingredient page as well as on each product page. See for yourself how built up our list is. And check out just how safe (we have the EWG rating listed next to each ingredient for transparency into our process) and effective they are!


Ingredients with Naturally Occurring B5


If you're wondering about whether or not pantothenic acid is extracted, then added into health and beauty products, you are not the only one. There are plenty of foods and plants with naturally occurring pantothenic acid in them.


Nettle is one. We love using nettle to bolster hair growth, help regrow hair, and it's even been used for many other creative effects (as noted in our post on it!).


Avocado butter is another with B5. Along with the fat content, which helps deliver the pantothenic acid more effectively and directly, it helps deep condition the hair for moisturized locks. (*Tip: leave our conditioner in for at least 5 minutes to really reap the benefits of that combo.)


Jojoba oil is yet another wonderful ingredient containing both vitamin B5 and E. With this, you're not only guarded with moisture, but protected against some oxidative stress. In our line, we use jojoba esters. That's jojoba oil broken down with water. Why do we do that? Treating jojoba oil with water makes it easier to work with. When jojoba is more adaptable, it makes it that much better for us to use it in combination with other great natural substances, giving you even more benefits.


Argan oil contains many vitamins, and yep! That includes pantothenic acid. Argan oil is an ancient Morrocan beauty secret, great for repairing weather damage and conditioning hair.


These were just some of our ingredients. We have more, and each is not only safe but offer amazing benefits to your health.


Start ditching your old, toxic personal care items for our powerful natural line of products. Join us in our mission to give you and the planet a little more Wellnesse each day.




Yang, M., Moclair, B., Hatcher, V., Kaminetsky, J., Mekas, M., Chapas, A., & Capodice, J. (2014). A randomized, double-blind, placebo-controlled study of a novel pantothenic Acid-based dietary supplement in subjects with mild to moderate facial acne. Dermatology and therapy4(1), 93–101. https://doi.org/10.1007/s13555-014-0052-3


Camargo FB Jr, Gaspar LR, Maia Campos PM. Skin moisturizing effects of panthenol-based formulations. J Cosmet Sci. 2011 Jul-Aug;62(4):361-70. PMID: 21982351.


Stettler H, Kurka P, Lunau N, Manger C, Böhling A, Bielfeldt S, Wilhelm KP, Dähnhardt-Pfeiffer S, Dähnhardt D, Brill FH, Lenz H. A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora. J Dermatolog Treat. 2017 Mar;28(2):173-180. doi: 10.1080/09546634.2016.1214235. Epub 2016 Aug 2. PMID: 27425824.


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